Susan Cain made a splash with "Quiet: The Power of Introverts in a World That Can't Stop Talking." Now, she plans to help introverts overcome their fear of public speaking. Here are her tips for taking the stage successfully.
The more diverse your conversations, the likely you are to ignite innovation, says Kraft Foods Global Digital And Consumer Engagement VP B. Bonin Bough.
Top-down and on-message is way off. The new direction of content creation--not to mention employee enthusiasm--is collaborative, inclusive conversation. Here's 5 ways to get everybody talking.
It's about conversation, not preparation. Tree.com CEO Douglas Lebda says if you over-prepare for meetings, you could muzzle your dialogue--so find a new way to do it.
If you want to be charismatic, your mind can't wander while you're one-on-one with a customer or colleague. Here's a simple one-minute exercise to help you focus.
I spent a day last week discussing some difficult issues with a leadership team I'm a part of--issues we probably should have discussed a while ago, but hadn't. As the day progressed it became clear that we had been avoiding quite a few conversations over the last year.
They do it by talking about and engaging with topics and content that will make their customers smarter. Or they share tidbits that are fun and engaging, and share the love. These are the secrets of successful corporate blogs - and I’ll share then in less than a thousand words. Read More »
Branding as a strategy means little if the customer experience is not there. If your story doesn’t align with what you do, all of the clever tactics you can come up with to follow your lofty goal will not make the cut.
Unless you can fix your story by inspiring a culture of service from the inside. You instill a belief as well as make an example of behaviors to follow throughout the organization. You know that this cannot just be a grassroots effort, it needs to come all the way from the top. Read More »
AdAge writes an interesting article about going beyond online ads to eCommerce opportunities for CPG brands. Will it pay off? Services are easier to deliver online. A few product dot-bombs in the early 2000s made us keenly aware of that.
One of the companies mentioned in the article is Alice.com. Their model is to connect customers to companies directly. But this is not their main story. Read More »
