It seems that if there are many ways to listen in the social Web, there are also many reasons with the ways to answer. Tom Asacker puts it well, we define ourselves both according to what we identify with and what we reject, and given ...READ»
Twitter still isn't showing interest in hunting down hard cash profits, but the ever-sneaky Huffington Post has worked out how it can profit from Twitter instead: By charging to embed Tweets into its blog comments. Genius? Or ...READ»
You could just ask, but that wouldn’t give you a product or service worth the money you might put into it - 50 to 90% of the product and service initiatives by US companies are failures. This costs in the magnitude of $100b per ...READ»
Weeks ago, when Google Wave was first announced, we explained why you should be terrified of it. Now Google's opened Wave up to developers, and their first impressions are being published. Wave, it seems, is a wild ride.
If you've ...READ»
Sharing the data you collect about a customer with that customer may be your single most important gesture of transparency - not to mention that it may give you the ability to convert more of those conversations.I found the story ...READ»
Social media is rarely the work of only one person, especially when it comes to implementations done by organizations. Today however, I wanted to talk about the difference that one person made in each of three companies - even though ...READ»
Quite a few years ago, Jan Carlzon wrote a book titled Moments of Truth. At the time, Calzon was the CEO of Scandinavian Airlines Systems and had helped the company reorient itself to become customer-driven. In his own words, a ...READ»
TaxAlmanac is a free resource for tax professionals, a wiki created by Intuit to help them stay current. In return the company gets free tips and advice from a roster of tax specialists that help improve its products for customers. ...READ»
In his latest book, Life Inc.: How the World Became a Corporation and How to Take It Back (Random House), Douglas Rushkoff claims that currency was invented to prevent transactions and put a brake on economic growth, ...READ»
Smart companies have learned that often the best users of their products know as much or much more than their employees. Adobe is one such company. They are the creators of design and desktop publishing tools for communications and ...READ»
