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Kenan Samms

How Micro-Targeting Can Help You Make Your Customers Happier

In the October issue of the magazine FastTalk, Fast Company interviews six political strategists to learn about how they study what you eat, drive and where you shop - and how this is making them more efficient at predicting how you ...READ»

Kenan Samms

Is More-Faster-Now the Answer?

I’d say that if it were, the question could almost be anything these days. We want, no we demand to exact it from others - colleagues, sometimes spouses, and most definitely companies as represented by their customer service ...READ»

Kenan Samms

Cost Cutting Choices are Cutting Brands Short

You do that without knowing it. You have a favorite restaurant, club, or gym based upon intangibles. You really like it there because it gives you that something extra you have come to expect of that place. What would you do ...READ»

Cost Cutting Choices are Cutting Brands Short

You do that without knowing it. You have a favorite restaurant, club, or gym based upon intangibles. You really like it there because it gives you that something extra you have come to expect of that place. What would you do if ...READ»

Kenan Samms

21 Secrets Your Customer Service Reps Would Never Share (until now)

Being constantly in contact with people who call or write because they have a problem can be a stressful job. When I gave customer service reps the chance to speak up about their experiences, they talked without inhibitions. ...READ»

Kenan Samms

Innovation: Customer Service is the CONDUIT Through Which Direct Brand Conversations Happen

Customer service and brand marketing are rapidly converging. With the help of social media and courtesy of greater competitive forces, most companies are now finding that the experience of their brand is one of if not the ...READ»

Kenan Samms

Innovation: The Customer NEVER comes First

You do: your product, your people, your process and your expertise. THEN it's time for the customer. This kind of thinking will kill the company you work for and it will make your job meaningless. This is not simply the contrarian ...READ»

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