It's not unusual to have hundreds or even thousands of LinkedIn connections--which can make your social-media world as messy and noisy as a crowded party full of strangers. Which is why knowing "superconnectors" is priceless.
Simple, possibly profane, and always memorable, a good mantra both guides your strategy and says everything about your culture. An overview of the best--and what's wrong with the rest.
In our quest for escape velocity, my startup, Contently, nearly exploded on a dozen occasions. Looking back on that first year with a mix of pride and regret, I realize our blunders helped us mature as entrepreneurs. But not everyone has to fail to grow up. Here are six mistakes we made that you shouldn't.