The thermostat with a brain is rolling out Nest Energy Services this summer, which will allow consumers to gain energy rebates at the flick of a switch, and even earn money from turning their air-con off. This is the Internet of Things at its best.
As purchasing decisions continue to be increasingly driven based on the contribution the brand plays in society and culture, we are witnessing the birth of a new complex, dynamic, conscious type of buyer. Here's how your brand can adapt.
Edelman's just released its latest survey of global "trust" measurements among consumers, and found a couple of trends of our age: Banks are out, tech is in, CEOs are trustable and the U.S. really doesn't trust anyone or anything.