As purchasing decisions continue to be increasingly driven based on the contribution the brand plays in society and culture, we are witnessing the birth of a new complex, dynamic, conscious type of buyer. Here's how your brand can adapt.READ»
Forget old-fashioned "window shopping," a new gesture-based tech lets you browse a store's inventory through the shop's window--and you can even pay for it by holding your smartphone to the glass. READ»
Nielsen data suggests that iAds on Apple's iPhone and iPad may be twice as effective at conveying their message to consumers than TV ads for the same product. Is the advertising biz about to change?READ»
Edelman's just released its latest survey of global "trust" measurements among consumers, and found a couple of trends of our age: Banks are out, tech is in, CEOs are trustable and the U.S. really doesn't trust anyone or anything.READ»
A new Nielsen report on cell phone use by young people around the world reveals a wealth of data, but tells us two main things: price is the main drive and smartphones are the must-have gizmo.READ»
We've been waiting for this, given some teasing leaks earlier this week, but now it's here: The FCC, via its chairman Julius Genachowsky, has officially staked its claim on the future of the Webs. Net Neutrality all the way. READ»
The Redmond-based search engine launched its user rewards scheme today, cunningly titled Bing Rewards. But Microsoft takes loyalty seriously -- shunning users of Google, Firefox, and Apple.READ»
The soft glow of a burning-hot wire in an incandescent lightbulb, and the bluish tinge from the screaming electrical plasma storm in a fluorescent tube may soon become largely things of the past. LED lighting has arrived to beat them ...READ»
The most innovative marketing software available for marketing companies today often seems take to take the form of a custom built app that helps businesses connect Internet sales with audiences in Facebook, Twitter LinkedIn or other ...READ»
Before you start firing off your counter arguments, let me begin by saying that I’m not against the idea of companies pushing product. Informing and engaging customers in a meaningful manner will never go away. What I am saying, ...READ»
Offerpal's just announced a new way for online shoppers to earn virtual currency to spend in online games and social networks. Dubbed, unsurprisingly, Offerpal Shopping, it's how you may well expect to do some of your future online ...READ»
Users of Twitter buy more music than people who don't Twitter. This seems to be a classic halo-effect, but is it actually being caused by Twitter?READ»
According to a number of sources, and one direct hint from an AT&T exec, the network is thinking of cheapening its smartphone data tariffs. And actually it really has to, in the face of the Palm Pre and upcoming iPhone.
The ...READ»
We were told it was passé. The stuff they used to do in Detroit in the 1970s was not fit for the new Millennium. They'd say: You will never be the next billionaire, and George Soros will not invest because it's absolutely… the ...READ»
Dell has just been required to pay out over $3 million after it had deceived consumers who purchased its computer products under financing agreements, promising zero-percent finance and then charging them. State Attorneys General ...READ»
This holiday season, more people are thinking about spending more to gift green, but with the economy tanking and unemployment levels at their highest in 15 years, there's likely to be even more of a gap between consumer attitudes and actions ...READ»
According to J.D. Power and Associates’ 2008 Environmental Sustainability Report, four brands—Toyota, General Motors, Honda, and Whole Foods—have received the most positive attention in the blogosphere regarding ...READ»
In reading Sway by Ori Brafman and Rom Brafman, I found a study that was compelling enough to share. As a sales and marketing professional hearing studies like this continues to dissappoint me. I want to communicate objectively ...READ»
