Users of Twitter buy more music than people who don't Twitter. This seems to be a classic halo-effect, but is it actually being caused by Twitter?READ»
According to a number of sources, and one direct hint from an AT&T exec, the network is thinking of cheapening its smartphone data tariffs. And actually it really has to, in the face of the Palm Pre and upcoming iPhone.
The ...READ»
We were told it was passé. The stuff they used to do in Detroit in the 1970s was not fit for the new Millennium. They'd say: You will never be the next billionaire, and George Soros will not invest because it's absolutely… the ...READ»
Dell has just been required to pay out over $3 million after it had deceived consumers who purchased its computer products under financing agreements, promising zero-percent finance and then charging them. State Attorneys General ...READ»
This holiday season, more people are thinking about spending more to gift green, but with the economy tanking and unemployment levels at their highest in 15 years, there's likely to be even more of a gap between consumer attitudes and actions ...READ»
According to J.D. Power and Associates’ 2008 Environmental Sustainability Report, four brands—Toyota, General Motors, Honda, and Whole Foods—have received the most positive attention in the blogosphere regarding ...READ»
In reading Sway by Ori Brafman and Rom Brafman, I found a study that was compelling enough to share. As a sales and marketing professional hearing studies like this continues to dissappoint me. I want to communicate objectively ...READ»
If you're trying to segment your market in the
traditional way, what you may be looking for would be groups of
consumers sorted out in such a way that a certain likeness exists
within each group, and a difference exists between ...READ»
