Last month, Procter & Gamble laid down the law for all its advertising agencies, explaining that If a marketing idea doesn't connect back to the store and impact shoppers at the point-of-purchase, they aren’t interested in ...READ»
It is widely understood that it takes 100 ideas to produce one successful new product. In fact, innovation metrics for Stage Zero support the practice of generating a large quantity of ideas to be successful. However, this current ...READ»
For years, sales information has been used to define competition for consumer products. But when we bring products into the home and incorporate them into our everyday routines, competition is no longer determined by shelf location. ...READ»
