Despite an overall trend towards seeing sustainability as an opportunity for value creation and business success, there are major differences in perceptions of sustainability between CEOs in different industry sectors, as well as gaps in the level of integration of sustainability achieved in their companies.
Most product designers would agree that, on a philosophical level, the purpose of our profession is to solve important problems in effective and responsible ways, and products should only be designed and produced if they bring true value to someone. However, reality presents us with a different picture, and it is often difficult to stick to our values.
