consumer experience

Coca-Cola's New Video Proves Brand Happiness Can Be Viral

The new "Happiness Machine" video made by Coke is a model for how brands can create that moment of delight with their consumers.READ»

• Ravi Sawhney's Design Reach blog
• Browse More Expert Design blogs

What Promises Can Your Consumer Experience Make?

Meaningful consumer experiences are based on a relationship between brands and people. By clearly promising something to people that is authentic and relevant, brands can increase the value of their products and services and connect on an emotional level.READ»

• Steve McCallion's Beyond the Widget blog

How Customers Saying "No" Can Become a Consumer Experience "Yes"

The customer is not always right. And it's often those moments when the customer resists change that an opportunity to innovate exists.READ»

• Steve McCallion's Beyond the Widget blog

Building Consumer Experience Value Using the Power of Metaphors

Metaphors not only transfer associations from a previous experience to a new one, they function as shorthand to help people understand the consumer experience offering and what it means in their lives.READ»

• Steve McCallion's Beyond the Widget blog

Does Your Company Support Consumer Experience Innovation?

Companies want to create value by delivering better consumer experiences, but many are not quite sure how to get there. The results have ranged from a proliferation of Apple-like Genius Bars to projects that simply never make it to market. This week, Steve McCallion explores some of the challenges companies face when trying to deliver consumer experience innovation. READ»

How Designers Can Deliver Service With a Smile

Great design will never save bad service, but great service will always save bad design.READ»

• John Barratt's Design This Day blog

My brand new VoIP consumer as blogger experience

I've decided to place this elsewhere. (see http://feeds.feedburner.com/randulovoip) What is the out of the box experience for your product? Has anyone actually tested it and does anyone care? Many consumer products have pretty ...READ»