Instead of boring girls to death with IT classes or video games, we should introduce our young women to cutting-edge skills like coding, software development, and game design, showing them that a career in technology is more about creating and building than it is about number crunching.
There's a shortlist of mistakes companies and brands typically make when marketing to women. If you've ever committed the sin of "pink it and shrink it," it's time to reimagine your strategy.
Five years ago, losing a cellphone would have meant a small financial sting, a call to your network, and a couple of irritating days attached to a landline. Today it could cause a minor disaster.
Would girls really opt for pink
(a color considered highly masculine up to the 19th century) and boys
veer towards the Lego aisle if the world didn't continually tell them
they were hard-wired to do so?
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It’s all quite surreal. Here I am in a swanky bar in a central
Colchester retail park, rubbing shoulders with 30 local mums and
waiting for uber Essex girl Denise Van Outen to make an appearance.
Which she duly does, sporting a trademark cheeky grin to go with a
personality that turns out to be even bigger and bubblier than can fit
on your plasma.
Women play the games and use the gadgets to transform their lives, so why is the technology industry still marketing to them as if they slept with fuchsia-clad, faux-diamond-studded Barbie dolls tucked under their arms?
While Nokia's dominance wanes in developed countries, it could be products like the Play 360 speaker that might keep them muddling through what is clearly a major company-wide reinvention. It's not perfect, but this small, portable and omni-directional speaker demonstrates that Nokia is finally thinking seriously about the joys and challenges of the common smartphone addict.
