Instead of boring girls to death with IT classes or video games, we should introduce our young women to cutting-edge skills like coding, software development, and game design, showing them that a career in technology is more about creating and building than it is about number crunching.READ»
There's a shortlist of mistakes companies and brands typically make when marketing to women. If you've ever committed the sin of "pink it and shrink it," it's time to reimagine your strategy. READ»
Five years ago, losing a cellphone would have meant a small financial sting, a call to your network, and a couple of irritating days attached to a landline. Today it could cause a minor disaster.
READ»
Would girls really opt for pink
(a color considered highly masculine up to the 19th century) and boys
veer towards the Lego aisle if the world didn't continually tell them
they were hard-wired to do so? The nurture/nature debate ...READ»
It’s all quite surreal. Here I am in a swanky bar in a central
Colchester retail park, rubbing shoulders with 30 local mums and
waiting for uber Essex girl Denise Van Outen to make an appearance.
Which she duly does, ...READ»
Women play the games and use the gadgets to transform their lives, so why is the technology industry still marketing to them as if they slept with fuchsia-clad, faux-diamond-studded Barbie dolls tucked under their arms?
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While Nokia's dominance wanes in developed countries, it could be products like the Play 360 speaker that might keep them muddling through what is clearly a major company-wide reinvention. It's not perfect, but this small, portable ...READ»
At the majority of the stands at E3 were women with fake boobs wearing skimpy clothes. These types of models can make women feel intimidated and put them off gaming as it gives off a message that the product is only for men.READ»
Get down on the dance floor
Harmonix have finally blessed us with Dance Central 2, with even
more songs and dance routines to choose from and more excitingly a
multi-player feature. Finally your friends can join in with you as ...READ»
Seven months ago I went to the launch of the Kinect in London and was impressed with Xbox's answer to the Nintendo Wii. Now witnessing the unveiling of more games and upgraded features at the world famous E3, I predict a successful future for Kinect and Xbox.READ»
When Dell first invited me to their Female Entrepreneurial Conference (DWEN) I was filled with trepidation. An all women conference? This was something I had not encountered before. Would it be discussing maternity leave and flexibility at work?READ»
We all got "Angry Birds fever" when the app was first launched, spending any available moment to beat the evil pigs. However, by now I'm sure most of us have completed the game and are in search for another highly addictive gaming app to obsess over.READ»
Ever fancied yourself as an international figure of mystery but worry you'll
give away your secret alter-ego? Or perhaps you fear your friends will
discover your guilty crush and then shame you forever?
Well help is here because ...READ»
Apple's CEO is suffering the after-effects of cancer and a liver transplant, and his latest medical leave has the tech world agog over Apple's immediate plans. The truth is Apple will have plenty of trouble surviving a Steve Jobs-less future.READ»
This week we test out Cocktails Made Easy app, which is a fabulous app that has an extensive library of cocktails from the traditional Cosmopolitan to new and exciting cocktails you probably haven't heard of/tried before.READ»
