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oppgreen

New Models for Engaging Consumers: A Report from Opportunity Green

Shifting the consumer paradigm to sustainable products, processes, and experiences has to begin with a fundamental shift in the way we think, the way we do business, and the way we all live our lives.READ»

roomba

Examining Design Values: Warm, Cold, or Just Right

How products can hit a sweet spot between traditionally female (Warm) and male (Cold) values.READ»

lady
FEMME DEN   |  Comment

How Companies Can Woo Women With Design

When shopping, men tend to go linear and deep, researching a product in detail and then going in for the kill. Women go wide, gathering information that goes beyond herself and her personal needs.
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colorblind

Colorblind Examines All Shades of Consumer Behavior Beyond Just "Green"

A self-initiated research project uncovers some surprising findings about why and how people make sustainable decisions.READ»

Kenan Samms

The Consumer Media Connection

There are a number of interesting two way communications situations happening in media today. It represents the integration of the social media such as Facebook and Twitter into the "mainstream" web edit sites. This is ...READ»

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