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Celebrating Social Cause: Case Study and Tips

BY David CapeceThu Aug 20, 2009 at 1:18 PM

What started as a conversation item in small pockets across the country is spreading like wildfire throughout the nation. No longer is a social mission a nice-to-have business item; it is a declaration of change. There is an emerging movement in business that is redefining the meaning of impact—to be something more. Fusing traditional business and social mission, entrepreneurs from every corner of the nation are signing on to the new, social business model.READ»

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Luxury Debate: Collections VS Hero Items

BY David CapeceWed Aug 19, 2009 at 9:30 AM

In this transformational time, many brands are suffering, while a select few are flourishing. Within the walls of luxury, there is an ongoing debate on whether to develop collections or hero items—opposite poles of the spectrum. While the collections trend is about stylistic consistency for a harmonious lifestyle, the hero item trend explores the highly prized gems that eliminate unnecessary and sometimes unwanted items found in collections.READ»

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Top 5: Ways Executive Teams Can Communicate in Business 2.0

BY David CapeceMon Aug 17, 2009 at 9:29 AM

With the inception of the internet, business communication has turned from the back roads onto the Audubon. With the newest and shiniest communication technologies emerging constantly, it seems overwhelming and difficult to manage. The web has created it’s own guidelines and etiquette. Still headlines read of executive communication missteps.READ»

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Trends in Luxury: Scarcity

BY David CapeceWed Aug 12, 2009 at 8:20 AM

Limited supply has been a guiding principle for economic growth since the dawn of trade. Today, with the ability to mass-produce products and maximize services, consumers are increasingly interfacing with and using products from machines. READ»

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2009 Luxury Industry Trends

BY David CapeceTue Aug 11, 2009 at 8:29 AM

In our exploration of the luxury industry, we have scoured the web for the most interesting, innovative products leading the latest trends. Resetting the gold standard, the importance of the human touch and our environmental footprint are key concepts we synthesized from industry experts and product bright spots in the affluent market. READ»

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Top 5: Accessible American Luxury Brands

BY David CapeceMon Aug 10, 2009 at 8:10 AM

Purveyors of luxury products and services are changing their brand image or re-tooling in another strategic way to adapt in this harsh economic environment. In our findings, accessible luxury is essential in a time when extravagance is taboo. We will explore accessible luxury brands and how they are adapting and even thriving in this economic environment.READ»

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Content Strategies to Engage Consumers Online

BY David CapeceMon Aug 3, 2009 at 8:43 AM

Are you trying to entertain, simply blast facts or engage your audience? How to convey a message is critical in the digital age, where news is no longer a commodity and perspective and presentation is everything. Depending on your message, there are numerous ways to communicate it. Through multi-media, experts, content aggregators and many more online tools, web sites can convey a relevant and targeted message to their audience. In this week’s top five, we will explore the many web content strategies to effectively communicate with online users.READ»

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How to Incorporate a Social Mission into your Business

BY David CapeceTue Jul 28, 2009 at 8:21 AM

How committed is your company to your social efforts? Is your social initiative a small side project or the essence of what your company stands for? Incorporating a social mission is about creating a harmony between your company philosophy and passion for social change. READ»

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Top 5 Venture Capital Firms: Funding Social Missions

BY David CapeceMon Jul 27, 2009 at 8:35 AM

In recent years, a new breed of venture capital firms has emerged to make an impact beyond just profitability. Social venture capital funds are adding a new mission in combination with positive financial returns: social and environmental impact. Highlighting social venture funds across the world, this week’s top five will focus on VC portfolios that range from organic beverages to water purification systems in Rajasthan to fiber optic enterprises making energy companies more efficient.READ»

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Rising Trend of Social Venture Capital

BY David CapeceThu Jul 23, 2009 at 8:15 AM

As venture capital continues to support cause-driven companies, entrepreneurs have an opportunity to be profitable and create long-term sustainability. Where at one time cause-driven businesses found it challenging to find investment, if the trend continues, social entrepreneurship will take center-stage and potentially be the gold standard of the investing world.READ»

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Trend Report Card: Mainstream Trends Pt. 1

BY David CapeceTue Jul 21, 2009 at 7:50 AM

To stay ahead of the curve, we developed key cultural and business mainstream trends in early February of this year. We found the freshest, promising startups like MealBaby and NowPlayIt to exotic companies like Shark Diver and Tripwolf, while orienting ourselves with the recessionary market. To see how we fared, below is our mainstream trend report card.READ»

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Why Should Entrepreneurs Start a Social Mission?

BY David CapeceThu Jul 16, 2009 at 8:52 AM

It’s a simple question many entrepreneurs are asking themselves. Increasingly, entrepreneurs are pushing beyond purely self-interest-driven business to focus on ways in which they can leverage influence and expertise to impact social change—whether it’s a national video contest or a local blood drive.READ»

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The New Harry Potter Film and Business Culture

BY David CapeceWed Jul 15, 2009 at 8:56 AM

Just as Rowling, Lucas and Tolkien built worlds for their readers, CEOs and managers too have a responsibility to build a world for their employees—although not one of fantasy, of course. The culture and environment in a workplace is almost if not as important as the work itself. READ»

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An Introduction to Social Cause

BY David CapeceTue Jul 14, 2009 at 9:41 AM

Why incorporate a social cause into your brand? Cause-driven business has transformed our market economy landscape in profound, and positive ways. In today’s world, the social entrepreneur falls in ranks with the for-profit entrepreneur. READ»

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Key Social Cause Trends Leading Next Generation of Change Agents

BY David CapeceMon Jul 13, 2009 at 7:28 AM

We have identified ways in which change agents-businesses, organizations, communities and individuals alike-can elevate their impact and advance the conversation within their respective communities. Here are five essential trends inspiring the next generation of social action:READ»

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Taking Smart Risks

BY David CapeceFri Jul 10, 2009 at 7:57 AM

Our entrepreneurial spirit pushes us to explore risk, and seek out smart risk. These days there are more opportunities than there is money to fund them. Look at risk-taking as an exploration. Risks are necessary to make change happen. Look for ways to de-risk the opportunity. READ»

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When Risk / Reward is in Your Favor

BY David CapeceThu Jul 9, 2009 at 7:06 AM

During the lean years, risks become the central talking point, and we become scared of taking any risk. Instead of shunning all risks, consider the pros and cons (upside and downside), and take on risk at a pace that is appropriate for your organization. READ»

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Speaking With Influencers: A Buzz Marketing Guide

BY David CapeceWed Jul 8, 2009 at 7:54 AM

Consumer conversation and engagement are increasing in value as a new era in marketing emerges. Consumers are empowered to be their own Private Eyes–dig deep to find true value via reviews, free reports and blogs. Consumers are turning to word of mouth (via the web) as a valuable resource to make purchasing decisions. READ»

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How to Identify Influencers

BY David CapeceTue Jul 7, 2009 at 9:12 AM

Influencers come in all different shapes and sizes. There are cultural influencers, political influencers, and even those kids who often exert decision-making powers in their household.READ»

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Top 5: Tech Companies Securing VC Funding in June

BY David CapeceMon Jul 6, 2009 at 6:58 AM

As entrepreneurs and industry leaders adapt to the digital world, innovation is central to success. To illustrate innovation and entrepreneurship in the tech sector, we’ve selected ten companies across five categories that have secured venture capital (VC) investment. These companies are pioneering...READ»

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Engaging the New Consumer: Database and Variable Marketing

BY David CapeceThu Jul 2, 2009 at 6:49 AM

After visiting Amazon.com, doesn’t the homepage start to recommend books you’d actually buy? The same goes for a YouTube user. As your browsing history accumulates, Amazon and YouTube sifts through their mountains of data to recommend customized product / video pages just for you. Amazon is an example of variable browsing--which combines variable marketing and digital perusing. READ»

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Engaging Influentials: Twitter and Beyond

BY David CapeceWed Jul 1, 2009 at 7:01 AM

Consider your role in the network economy. How you are going to add value to and expand your network? As you build your presence and your reputation, listen to the conversation around you, pursue authentic participation, and engage influentials who can amplify your message.READ»

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Developing Your Online Reputation

BY David CapeceTue Jun 30, 2009 at 7:41 AM

Developing your personal and/or professional brand can be difficult in a digital world moving at the speed of light (think fiber optic cable). We've created a shortlist of things to consider when building your digital brand...READ»

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Close More Sales: 3 Ways to Get In, Get Started and Make More Money Now--No Matter the Economy

BY Joanne BlackSat Jun 27, 2009 at 9:39 AM

Build lifetime customer relationships with clients who want to buy from you over and over again even in a lagging economy...READ»

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Startup Strategy: Grow and Harvest Your Business

BY David CapeceWed Jun 24, 2009 at 6:08 AM

Many entrepreneurs struggle to develop a great product, and even after building a great product the road to significant market share may be difficult and take longer than expected. READ»

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