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Digital Influence in the Network Economy

BY David CapeceMon Nov 16, 2009 at 6:03 AM

Yesterday, I presented “Digital Influence in the Network Economy” at the PodCampAz Conference. The high level principle is that in a network economy, value flows from connectivity. Value is created and shared by all members of a network and economies of scale stem from the size of the network (see full pdf of presentation and outtakes from our podcasting interview). While transactional exchanges of goods and currency have traditionally been the primary economy, the network...READ»

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Top 5: Social Media Lessons from PodcampAZ

BY David CapeceMon Nov 16, 2009 at 5:49 AM

From Wordpress to crowdsourcing to personal branding, fellow digital gurus shared their best tips at PodCampAZ. It started off with tips from a millenial talking about blogging and included the story behind the famed ShalerJump. Here’s the top 5 outtakes from a great PodCampAZ Conference: Wordpress Blog Development. As blogging continues to expand it’s popularity (with over 250,000 bloggers on WordPress today), there are a few tips that can take your game…READ»

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Google Chrome Innovates SPDY from HTTP: 55% Faster

BY David CapeceFri Nov 13, 2009 at 11:07 AM

SPDY aims to revolutionize the web by creating a faster browsing experience. In fact, the Google Chromium blog says the SPDY protocol is 2x as fast as HTTP in its test labs. The load speed results of the top 25 websites were 55% faster on SPDY than HTTP. Interestingly, Google is making the SPDY / HTTP a Chrome-only enhancement and the...READ»

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Case Study: Kiva

BY David CapeceFri Nov 13, 2009 at 7:18 AM

Kiva launched the first person-to-person microfinancing website in 2005 with the mission of alleviating poverty through lending. Since its inception, Kiva has made significant strides in actualizing their goal. As of October 2009, Kiva has distributed $100 million in loans from over 249,000 lenders in...READ»

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Google Latitude Tracks Your Location History

BY David CapeceFri Nov 13, 2009 at 7:12 AM

While most people use Google maps to get directions or look up an address, few realize the many other options available using the Maps feature. One such application is Google Latitude, a more social feature which enables users to track location history and discover the world around them. On Wednesday, Google announced added features to the Latitude location application that will make the tool more powerful than ever. Now, users can…READ»

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How Charity Newcomers are Revolutionizing the Non-Profit Sector

BY David CapeceThu Nov 12, 2009 at 6:47 AM

Social cause is not just about writing a check and mailing it to your favorite charity every year. No, not for the newest wave of non-profits. This up-and-coming generation of charities is developing innovative financial structures, embracing the power new social technologies to engage audiences, taking big risks and changing the face of...READ»

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Pushing the Limits: A Look at ACLU and PETA

BY David CapeceThu Nov 12, 2009 at 6:44 AM

It was during this event that the world first heard of the organization behind the controversy, PETA. Since then, PETA has graced the headlines on many occasions: "Nude PETA Women Shower at 7th and Penn." and "PETA profits from animal suffering..."READ»

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Best Digital Practices in the Health Industry

BY David CapeceWed Nov 11, 2009 at 6:41 AM

Healthcare insurance, reform, H1N1, food contamination and countless stories that pull on our heartstrings are daily discussion topics in newsrooms, blogs and dining room tables across the nation. It should come as no surprise that many of the top 50 digital social-cause influencers are related to health. Health is clearly on the American mind. Now the question is why have...READ»

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Environment and Animals Intersect as Nature’s Cause

BY David CapeceWed Nov 11, 2009 at 6:36 AM

More and more people are becoming aware of the importance of the natural world and the human impact on our planet. This discussion is growing politically, economically and culturally. The emergence of planetary cause, inclusive of animals and the environment, is being fueled online. While United Way and the Salvation Army may lead the way in total dollars...READ»

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Introduction to the Digital Influence in Social Cause Report

BY David CapeceTue Nov 10, 2009 at 7:41 AM

Charitable giving has been on the decline since the onset of the recession. Total US gifts and pledges decreased 5.7% on an inflation-adjusted basis to $308 billion in 2008 according to Giving USA Foundation. More than half of charities are experiencing a downturn in contributions so far this year compared to the same time in 2008, according to an informal poll by the Association of Fundraising Professionals. In the face of...READ»

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Examining the Digital Influence in Social Cause Report

BY David CapeceMon Nov 9, 2009 at 9:15 AM

As the audience and user-base of social media networks continues to expand in both number and age, industry sectors that previously had no presence online and now learning how to leverage these tools to extend their impact. In particular, the non-profit sector is one of these sectors to watch. It seems as if social media was made...READ»

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Top 5: Green Gadgets

BY David CapeceMon Nov 9, 2009 at 6:44 AM

How is fashion infused with history and updated with green tech? Or, how can a watch save you from air pollution? We have scoured the web to find where tech and sustainability meet to make fun, interesting and sustainable gadgets. Gadgets, in and of themselves, are an eco-hazard with dangerous chemical compounds, but Sprint has thought about a solution to that too. Here are the...READ»

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REPORT: Digital Influence in Social Cause

BY David CapeceMon Nov 9, 2009 at 6:41 AM

Established charities, such as the American Red Cross (#1), PETA (#2) and Greenpeace (#4), dominate the top 50 digital influencers in social cause, according to the The Digital Influence in Social Cause Report. The new report was released today by digital agency, Sparxoo, to explore how non-profits are utilizing the web to increase brand visibility, engage new audiences and spark social cause discussions. New entrants, such as Kiva…READ»

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Trust Agents: The Essential Startup Social Media Guide

BY David CapeceThu Nov 5, 2009 at 8:29 AM

This month, the Sparxoo team read Chris Brogan and Julien Smith’s Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. As top social media specialists themselves, Brogan and Smith have a lot of knowledge to share, and did not hold anything back. We want to share some key points and takeaways, and encourage you to read it...READ»

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Are Brands Dead for Good?

BY David CapeceThu Nov 5, 2009 at 8:22 AM

“Brands are dead!” says marketing guru, Faith Popcorn. Consumers are asking themselves, “Why would I buy a 50 oz Tide for $20 when I could buy a house brand for $3.99?” But she is not the only one declaring a fateful decline of brands. Brand values are down across the board, according to a new study by Interbrand. When budgets are tight, are consumers thinking about brands or…READ»

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Web Design and Advertising

BY David CapeceWed Nov 4, 2009 at 7:31 AM

In the first part of our interview with Deirdre Zahl, Sparxoo’s Senior Designer, we outlined the basics of web design. We discussed the functionality of a web site, while touching upon the importance of aesthetic appeal. We also discussed the role of web designers in meeting the digital needs of customers and businesses. In this second part of the interview, we will do a deep dive on splash pages, the future of...READ»

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New Google Related Links Tool

BY David CapeceWed Nov 4, 2009 at 6:56 AM

Google recently released a new labs feature called Google Related Links. The webmaster tool is designed to increase...READ»

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Top 5 Crowdsourcing Entrepreneurs

BY David CapeceTue Nov 3, 2009 at 6:13 AM

Technology has been kind to entrepreneurs, especially during a time when startup loans are hard to come by. With just an Internet connection, entrepreneurs have access to a wealth of knowledge. One of the ways they’re using it to their advantage is through crowdsourcing, a new trend taking the Web by storm. Crowdsourcing calls upon the people’s creative ideas and brings them together to form something new. As a form of problem solving, ideas are broadcast to a large group of people who...READ»

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Web Design Basics for Entrepreneurs

BY David CapeceTue Nov 3, 2009 at 6:07 AM

When is it appropriate to hire a graphic designer? When should you use Flash animation or HTML? We are joined by Sparxoo’s Senior Designer, Deirdre Zahl, to discuss the basics of web design and how entrepreneurs can utilize design for their brand.READ»

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The Twitter Lists Feature is Live

BY David CapeceFri Oct 30, 2009 at 4:58 PM

Two-weeks after a beta launch, Twitter recently rolled out Twitter lists. The new feature enables users to create sub-streams, or categories of followers. It is a new way to organize and manage Twitter users. The bare-bones micro-blogging site strives to create a clean, simplistic...READ»

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Trend: How Whole Foods and The Fun Theory Are Changing Our Health

BY David CapeceFri Oct 30, 2009 at 7:38 AM

The healthy lifestyle trend is about appealing to the customer in a creative way, not only creating new products, but calling them to action and bringing customers together on a whole new level. As a result, we're seeing positive lifestyle changes and surprisingly, an impact on...READ»

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New Media Stars Dominate Fortune’s 40 Under 40

BY David CapeceFri Oct 30, 2009 at 6:58 AM

Recently, Fortune magazine released its annual list of 40 rising business stars under the age of 40. While there was sure to be a few media gurus in the mix, given today’s focus on social and digital media networks, 16 major players from areas of digital media and online technology are featured – making up 40 percent of the list. From Google and Hulu to Facebook and Twitter, some of business’ most...READ»

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The Scariest Inventions

BY David CapeceFri Oct 30, 2009 at 6:51 AM

In the spirit of Halloween, we’d like share some of the scariest inventions — those that make you scratch your head and ask, “What were they thinking?” For all of the successful entrepreneurs out there, there are many more that have failed to launch the next “must-have.” How is a noose-like head-rest safe? Or, who would want to have toilet-paper head? And why would anyone want to wear a bee-keeper…READ»

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What Do Glenn Beck and American Idol Have In Common?

BY David CapeceThu Oct 29, 2009 at 6:54 AM

With consumer outrage at financial institutions egregious misconduct, there has been a renewed attitude about good vs. evil. This polarization has reflected in pop culture with such films as Monsters VS Aliens and web sensations like Red VS. Blue. However, the top TV shows of 2009 illustrate that it's more complicated than just black and white, good vs. evil -- everyone has their own winner. Increasingly, we want get behind "our guy or girl" and cheer them on. The Cheers and Jeers trend is about being passionate and getting behind people...READ»

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How Apple’s iPhone and Wii’s Mii Make Non-Techies Tech Geeks

BY David CapeceThu Oct 29, 2009 at 6:48 AM

On June 29th 2007, thousands of people waited impatiently in seemingly endless lines to get their hands on newly minted Apple product. It was not just another iPod or Mac computer, it was an entirely new platform that at the time, no one could have predicted the impact it would have on the tech industry. On June 29th 2007, the iPhone was released. Since that day, Apple’s iPhone has become the #1 selling smart phone on the market and revolutionized…READ»

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