CMOs no longer own every aspect of marketing. Every initiative must either create communities, generate good leads, drive revenues, edify the brand, or perpetuate positive customer experiences.
In the age of YouTube, a moving video can be a powerful tool for raising awareness. But not all nonprofits have the ability to put together a good movie about their work. Let It Ripple can help with that, with a hand from the global community.
In her new film, "Connected," Webby Awards founder and Internet philosopher Tiffany Shlain sees digital connection as the next step in harnessing our collective brainpower--as long as we don't lose our ability to relate to each other.
British citizens get almost six weeks of vacation, and while they might still use some of this generous allotment to traverse the Greek Isles or wander slowly through the Louvre, they're also spending time on Twitter, Facebook, and generally staying firmly attached to their gadgets.
As the manufacturers quarrel about new TV standards, it's clear some technologies will get left behind. Here's how to sift through the innovations and wind up with a hot piece of next tech, not a big pile of Betamax.
