As traditional sources of sustainable advantage like economies of scale and customer captivity erode, as change accelerates and products commoditize, providing better customer service becomes one of your only sources of advantage.
SpaceX’s recent docking is an example of what distinguishes innovators from the rest of us. It's not that they see farther into the future; it’s that they take action—and keep at it. Here are 3 ways you can do the same.
Whether you are writing your first business plan or have been in business for years struggling against a larger competitor, you can multiply your chances of success by stacking together strategies that turn your (small) size into a sizeable advantage.
About 2,000 years before Clayton Christensen coined “disruption,” a Chinese fable told of a clever peasant who lured a sheep away from a vigilant shepherd. This strategic tool has been used by history’s most significant companies and visionaries to beat tough competitors.
People underestimate the effort and value of coordinating things, because we think that to create defensible market advantage, we need to buy and own things. That idea couldn't be further from the truth. Here's how to work coordination to your company's benefit.
Great innovators stack their advantages like my 5-year-old stacks Legos. Steve Jobs, who took the pieces already out there (a new hard drive, digital music distribution, a beautiful case) and stacked them together into something new (an iPod), proved there are ways to create something new by restacking what you've already got.
Innovative disrupters strategize immediately, as needed, not in November every year. They strategize in 10 minutes in the hallway, not over three days in a boardroom. Here's how you can do the same—and create breakthroughs for your business in just minutes.
The Davids and Goliaths of business operate by different playbooks. If you're small and want to take down bigger players, you need to understand how they think; if you're being attacked by a scrappy upstart, you must understand it'll use your size against you.