company blog

The Future of Groundswell

In the book, Groundswell: Winning in a World Transformed by Social Technologies Charlene Li and Josh Bernoff write about how social media -- blogs, wikis, Facebook -- has impacted the way customer's interact with your brands. These elements of a social phenomenon -- the groundswell -- has created a permanent, long-lasting shift in the way the world works. Most companies see it as a threat. You can see it as an opportunity.READ»

• Charlene Li on Flaming Laptops, Sleeping Technicians, and the Streisand Effect

Charlene Li on Flaming Laptops, Sleeping Technicians, and the Streisand Effect

Fast Interview: The author talks about why power is shifting from companies to people and why trying to stop it is like "trying to take pee out of a pool."READ»

• The Future of Groundswell
• 9 Social Networks That Aren't for Everyone

Of Business Blogs and Horseless Carriages

Do you know what cars were first called? Horseless carriages. Quaint, isn't it? But perfectly understandable. Most people still had carriages of the "horsed" variety. It made sense to define the new in terms people were ...READ»