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Community Management

5 Things Lady Gaga Can Teach Marketers About Community Building

With a few lessons gleaned from Mother Monster (and marketing genius) Lady Gaga, brands can create sweet harmony with their customers--and build an authentic community in the process. READ»

New Community Metrics for Corporate “Value”

The current protests against Wall Street executives have made me think about how we look at corporations, and perhaps how that might soon expand. From the protests on television, you would think some people want corporations to disappear from the face of the earth. And at the same time, people are protesting the lack of jobs. To me, this paradox presents a big opportunity to shift our perspective.READ»

Choosing Wisely

Humans are distinguished from animals by their ability to make choices. When a horse gets hungry, he puts his head down in the grass and starts chewing; he doesn’t try to decide between eating now or later, or between grass and an apple. He eats what is in front of his nose.READ»