About four or five years ago, when everyone started launching corporate blogs, a lot of people (myself included) thought it was OK to just use it as a medium to post press releases, without a lot of context. Like the scrunchie, that ...READ»
Jack O’Dwyer has been doing PR for 40 years, and he’s a well-known, albeit curmudgeonly, expert in the industry. In a recent interview with Dave Armand at PRSA, Jack denounced social media, saying that PR people’s jobs are to ...READ»
Consumer technology vendors notoriously use the “booth babe” to grab the attention of nerdy passers-by at conferences. After all, nothing says “Check out my new widget” like a hot, clueless chick dressed as a pirate. (Sarcasm, ...READ»
Mozilla, the creators of the Firefox browser, just dropped a preview of an experimental project that will integrate IM, Twitter, Facebook, email, and more into one user experience. It's called Raindrop, and it sounds a heck of a lot ...READ»
Twitter's on every tech-fan's lips, half the World's teens seem permanently plugged into MSN or Facebook, and seemingly every gadget's getting wired to a social network. With these big changes afoot, is email slipping into ...READ»
Thank God cleantech came along, because technology was starting to get pretty boring. Having worked at a tech PR agency for several years in the past, I’ve now distanced myself and become mostly a tech media spectator. For some ...READ»
We're all consultants. We offer expertise to make a connection and receive compensation. It isn't easy. We get lost and frustrated. We imagine in private what we might say to our client. . . if we had the guts.READ»
Twitter's about to get a fascinating new tool in its social communications toolbox courtesy of Jajah: Phone calling. It's a VOIP solution that will work for anyone with a Twitter account. Does this signal a future as an extensive ...READ»
The East Coast Greenway, a 3,000-mile, uninterrupted bicycle path that runs from Maine to Florida, is a dream in progress for former executive director of the East Coast Greenway Alliance Karen Votava and her successor, Dennis ...READ»
Yammer, a Twitter-like system for corporate communications, won the top prize at TechCrunch50 last year amidst a flurry of both praise and derision. But unlike many TC50 startups that peak during the conference, Yammer has done well ...READ»
Sigg, the Swiss water bottle company, built a PR and marketing machine out of a consumer scare about the chemical BPA in plastic water bottles. Seeing and capitalizing on an opportunity to prove that Sigg was a viable alternative to ...READ»
I’ll admit that it’s hard to write compelling headlines or catchy taglines. While sometimes, sayings make communications stronger (The simple “Yes we can” propelled Obama’s campaign), they can quickly become a danger zone ...READ»
The show Whale Wars on Animal Planet features Captain Paul Watson, founder of the Sea Shepherd Conservation Society, and a crew of passionate animal rights activists who sail the Antarctic seas in an effort to stop Japanese harpoon ...READ»
I confess: I’m a data nerd. It’s become so bad that I've even assigned made-up percentages to issues in my life (I believe that 87 percent of people raised in the metro Boston area have not taken an adequate driver’s test before ...READ»
My uncle found me on “the Google” yesterday. This was quite a milestone since we’re (by and large) a computer illiterate family. He told me on the phone last night that I’m third-ranked in a Google search of my somewhat ...READ»
Regardless of the economy, 15 percent of companies stall every year. In a decade, 50 percent of companies stall. Why? A lack of consensus, focus, nerve and/or all of the above.Steve McKee, author of "When Growth ...READ»
When I lived in San Francisco, I was obsessed with a local lunch chain called Mixt Greens. Analogous to its name, the restaurant offers a variety of organic salad fixings and veggie-heavy sandwiches. I was transfixed by Mixt– ...READ»
Last week, FastCompany’s Ariel Schwartz wrote an article about MillerCoors’ detailed sustainability report, and asked the question “Is MillerCoors the Most Environmentally Responsible Brewing Company?” My immediate ...READ»
The saying, “You can’t BS a BSer” is a reality to me. My evolution from a wide-eyed journalism student to a PR “flack” has given me a little bit of an edge when it comes to the world of marketing gobbledygook. I ...READ»
It's easy, just answer a query about your company by putting the writer on a mailing list rather than accept his offer to meet. This was a $140,000 mistake made in real life.READ»
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Cisco Systems announced its plan to assist with Miami's massive smart-grid project weeks ago, but the Internet networking company officially stated its intentions to dominate the smart grid yesterday.
Broadly speaking, ...READ»
