Robert Morris is a 'Top 50' Amazon
reviewer. His writing style is beautiful - almost poetic - which is a
rarity among business writers. He was kind enough to offer this
insightful review of Toy Box Leadership:
"When ...READ»
I’ve been learning about “el sistema,” the Venezuelan music-training program that has been offered to over 300,000 impoverished Venezuelan children.The brainchild of Jose Antonio Abreu, a Ph.D. in petroleum engineering who ...READ»
Social networks are all the rage and many of my posts at OnlineMarketerBlog recommend social tools for businesses. However, there are potential pitfalls to consider before you facilitate interaction between customers and your ...READ»
John Moore at brandautopsy features Toy Box Leadership this week in his segment Money Quotes. He takes the Slinky Dog® which teaches about a leader's vision and puts several good quotes from chapter two into a presentation. Bonus: ...READ»
Late last year, Marshall Goldsmith reported on a study that found a majority of employees spend 10 or more hours each month complaining -- or listening to others complain. Furthermore, the study finds that almost 30% of your employees ...READ»
For many of us, AC/DC evokes memories of homecoming dance
soundtracks and warm summer nights in a teenager’s Camaro. However, the
bad schoolboys of rock have some valuable lessons to impart to
copywriters as well.
1: ...READ»
Please forgive the link-bait title. But I do have a guaranteed way
for you to make money from your blog. (Do I sound like a huckster yet?
Stay with me.)
Gather ’round, kiddies, because this could change your life. And this ...READ»
I would like to do something a little different on this lovely
Friday. Instead of presenting an argument or commenting on a piece of
news, I would like to throw out a question to you. (Yes, you!) I need
your help, so dip your ...READ»
With the world as competitive as it is, and the economy uncertain at best, it should come as no surprise that we should use any and all available advantages. Having impeccable manners and understanding the rules of etiquette are ...READ»
With my home base in the Midwest, I have had the privilege of working with local businesses with a few employees, and multi-billion dollar corporations. One day I can be traveling overseas and the next day I can be meeting with a ...READ»
I just got back from the American Society for Training & Development’s International Conference and Exhibition in San Diego where I was a speaker. This was a great conference – one of the best I’ve ever been to and I’ve ...READ»
I released a free white paper today which answers the following questions:
What exactly is Web 2.0?
How should your writing style change?
How has online interaction changed and what will this mean for the future of ...READ»
You will notice a new list in the right column of my homepage entitled “WordPress Marketing Bloggers Network.” Founded by Rick from eyecube a few weeks ago, the WMBN provides a round-up of the best…well, I think you can ...READ»
ONCE UPON A TIME there was a pomegranate farmer who couldn't get anyone to buy his fruit, because it was so leathery-skinned and strange-looking, and so difficult to get the tiny seeds out. The farmer knew that pomegranates are even ...READ»
In this installment of the series, I will cover all of the books,
magazine, websites, and podcasts that you need to become an A-List
Blogger. These resources will give you the ammo to be the very best in
your field. (And if you ...READ»
In this continuing series, I am covering how you can become not only
the best blogger you can be, but also how to become recognized in your
field and thus adequately compensated. The first two installments
covered tactics - ...READ»
The dust-up over Barack Obama’s calling a reporter “sweetie” seems to have died down. So it’s a good moment to discuss what it means when diminutive forms of address are used in business and professional contexts.
I admit ...READ»
I was working with a team of technology professionals yesterday and turned them onto my tool, SALES. I designed SALES to help clients quickly organize their thoughts so if they found themselves having to report on something ...READ»
In early April, I promised to give away free enewsletter advice.
I am happy today to report back on the communication of a non-partisan,
civic participation non-profit. They asked me not to mention them by
name, so the ...READ»
I was watching Larry King last week and happened to catch the segment with guests Laura and Jenna Bush. They were there promoting their new children’s book, Read All About It. I haven’t really followed the Bush children. Except ...READ»
Is the concept of the Big Idea dead in advertising? How much has the
internet and Web 2.0 specifically altered the fundamentals of the
industry?
In his 1983 book, On Advertising, master David Ogilvy held forth on the central ...READ»
More often than not, our intentions and outcomes do not match. Most of us, leaders at any level, ‘mangle’ our words from time to time. If “to err is to be human”, then to ‘mangle’ is to communicate. The real question is ...READ»
I didn’t know what I wanted to do for a living until I was almost
thirty. I knew what I didn’t want to do: the same repetitive tasks day
after day, anything that involved lots of numbers, and in a place where
I didn’t learn ...READ»
Oh, boy, how quickly things can change. As a leading authority on political communication, it’s been fascinating to watch Barack Obama’s recent communication struggles. It didn’t seem possible just a short month or so ago [see ...READ»
Yesterday, I wrote about making your emails personal.
Today, I’ll write about increasing your open rate and click-throughs by
making your emails targeted and relevant. And don’t forget to subscribe so you don’t miss the ...READ»
