In 1982, before crowdfunding sites like Kickstarter existed, George Lois, an adman in New York City, was already experimenting with consumers' ability to demand that a product make it to the marketplace. The product was MTV. The experiment was a slogan that helped define a generation, "I Want My MTV."
Behold the halo effect of the new commercial space biz: Zero-G, a company that specializes in flying passengers on modified jets to simulate orbital weightlessness, just got approval to train passengers and crew for simple spaceflight.
Exclusive: George Lois, the ad man behind the original "I want my MTV" campaign weighs in on the new logo. "The visuals they're using now are of those silly reality TV people, instead of talent like David Bowie."
Michael Steib, 32, joined Google from NBC Universal in early 2007. He oversees the new Google TV Ads program, which brings the auction system developed by the search giant for online ads to TV spot buying.