Behold the halo effect of the new commercial space biz: Zero-G, a company that specializes in flying passengers on modified jets to simulate orbital weightlessness, just got approval to train passengers and crew for simple spaceflight.READ»
Elemental was profiled in the Spring 2010 issue of Winnipeg Men as part of the magazine's feature on Manitoba's new media industry. We were privileged to be included in such company as Prime ...READ»
Exclusive: George Lois, the ad man behind the original "I want my MTV" campaign weighs in on the new logo. "The visuals they're using now are of those silly reality TV people, instead of talent like David Bowie."READ»
Today Yahoo! began a $100 million advertising push with the following commercial, which the company says is titled "Anthem." Can Yahoo win the search-ad wars with inundation? That's a lot of humanity for one ad: a lot of colors, a ...READ»
Michael Steib
Director, Google TV Ads
Google> New York, New york
Michael Steib, 32, joined Google from NBC Universal in early 2007. He oversees the new Google TV Ads program, which brings the auction system developed by ...READ»
With the introduction of television advertising over 60 years ago, advertisers quickly realized the benefits of the moving picture. Not only could television be used to convey information; it could be used to incite an emotional ...READ»
Over the past year, we’ve fallen in love with digital outdoor displays and their potential to brand in completely new ways. We’ve created over 50 video ads for digital outdoor in that time, and there really is so much potential ...READ»
Social media is playing an increasingly important role in branding these days. Company blogs, product ratings on e-commerce stores, technical support forums and viral video campaigns are all examples of opportunities for companies ...READ»
In its new TV ads <a href="http://www.youtube.com/watch?v=oWk8ouioXgE"> (view here) </a>), Microsoft finally delivers its answer to the "coolness" factor, of which Apple has so deftly commanded ...READ»
The title of this blog, "Promote Yourself. Everywhere" also happens to be the tag line and mantra of my company, Elemental Motion Media. We create multi-platform advertising and promotions for media such as television, the ...READ»
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