The original [i]Mad[/i] men were a group of subversive cartoonists and writers poking fun at all forms of authority. Sixty years later the job is harder--satirizing folks who have grown up with [i]Mad[/i] and are in on the joke. While celebrating an anniversary book, [i]Totally Mad[/i], out this month, editor John Ficarra explains how the iconic magazine has kept up with the times.
Not long ago, comics were a nerdy subculture at the edges of art and entertainment; today, they are at the center of both. How did comics culture take over popular culture, and what can marketers learn from their success?
Marvel Entertainment wrested the digital comics spotlight back from rival DC with an audacious new initiative the company calls "ReEvolution," announced at SXSW over the weekend. Is it a step forward for the medium, or just for Marvel's business priorities?
If the combined commercial and artistic might of Steven Spielberg, Peter Jackson, and a cast of thousands of the world’s greatest animators can’t propel the boy adventurer into the top tier of box office success, it’s hard to see the prospects for other non-genre comics.