Not long ago, comics were a nerdy subculture at the edges of art and entertainment; today, they are at the center of both. How did comics culture take over popular culture, and what can marketers learn from their success?
Marvel Entertainment wrested the digital comics spotlight back from rival DC with an audacious new initiative the company calls "ReEvolution," announced at SXSW over the weekend. Is it a step forward for the medium, or just for Marvel's business priorities?
If the combined commercial and artistic might of Steven Spielberg, Peter Jackson, and a cast of thousands of the world’s greatest animators can’t propel the boy adventurer into the top tier of box office success, it’s hard to see the prospects for other non-genre comics.
Though India's indigenous comics industry is struggling and the country has proved a tough nut to crack for foreign publishers like DC and Marvel, digital distribution offers a bridge to reach the massive youth market. Liquid Comics this week launched Graphic India, a new digital platform to promote comic books in India and showcase native artists and writers.
Will digital distribution revitalize the comics industry or kill it? DC Comics brings judgment day nearer with a big move to "day and date" digital release for its "New 52" launch.
An online marketplace and community for comics, Graphic.ly has apps for iPhone, iPad, and other devices, and has partnered with Marvel. Not bad for a year-old startup.
