Colle+McVoy

Finally, Bike Branding Moves Beyond Hipster Ghetto

BY Suzanne LaBarre | 07-08-2010 | 11:09 AM | PEOPLE FOR BIKES

Americans are riding bikes more than ever, yet cycling is still held up as some sort of cultish hobby relegated to aggro dudes with messenger bags who live and die by their fixed gears. So maybe it’s time for a new image, ... READ MORE›