Coke | Fast Company

Coca-Cola's Polar Bears Return For Super Bowl, Interact With On-Screen Action

BY Joe BerkowitzThu Jan 26, 2012

The Coca-Cola Polar Bears will be making a splash in this year's Super Bowl advertising, in commercials and on Facebook. READ»

LEADERSHIP | Comment

Coke Discovers The Hard Way That People Can Taste Color

BY Mark McNeillyTue Jan 3, 2012

In an attempt help polar bears, Coca-Cola found that messing with your packaging can change the way people experience your products. If you're responsible for a brand, make sure you do a good bit of thinking about sensation transference when you design your product and your packaging. It might affect your sales a lot more than you think.READ»

DESIGN-A-DRINK | Comment

Flavor Saviors uFlavor Refresh The Beverage Business With Billions Of Tastes, On Demand

BY Kit EatonFri Dec 9, 2011

If you could design your own flavored beverage online, then click to have it "printed out," would you? How about if you could share it and earn a part of the profits? Welcome to uFlavor's app-like drinkable future.READ»

CO.CREATE

Lessons In Risk, Reward, And Failure From 7 Brand Disasters

BY Tiffany WhiteWed Dec 7, 2011

A changed font, different colors, and even an additional service can erupt into public relations nightmares for brands. The strong ones might even try to ride out the initial hate. Some backpedal like mad. Here are seven examples of ... READ»

TECHNOLOGY | Comment

Facebook Lets You Tag Companies In Photos. Test: How Fast Will They Untag?

BY JASON FEIFER Tue Jul 26, 2011

Testing which companies are control freaks about their online image.READ»

SOCIAL RESPONSIBILITY | Comment

Where Is The Green Brand Vision?

BY Marc StoiberTue Jun 7, 2011

Big brands have the power to shift culture and influence behavior. But will big brands step up and show consumers the way to a better future? Or will they be left in the dust by grassroots brands? READ»

AMERICAN IDOL | Comment

Meet The Winners Of "American Idol"

BY Ari KarpelWed May 25, 2011

Finale viewers might furiously text their votes for Scotty McCreery and Lauren Alaina, but Coke and Ford have been Idol champs for 10 years. Here's how the brands have fused themselves to Fox’s pop star machine. READ»

DESIGN | Comment

For 125th Anniversary, Coke Spills Onto iPad, Luxury Coffee Table Book [Video]

BY Tyler GrayMon May 23, 2011

We all know the people who collect Coke everything--shirts, fridge magnets, art. The company has a remarkable history of iconic ads. And now the ultimate Coke fiend can own that rich history in an app and a gorgeous book that goes for $650--or roughly the cost of 464 twenty-ouncers.READ»

SOCIAL RESPONSIBILITY | Comment

Why Coca-Cola Isn't Ditching BPA

BY Ariel SchwartzThu Apr 28, 2011

Coca-Cola has asserted its position on BPA so many times that it may be fearful of what will happen if it reverses. And it's true, basically admitting they've been poisoning us all these years might not go over so well. But that still won't make it any less true. READ»

SOCIAL RESPONSIBILITY | Comment

Forget Carbon Footprints: Coke, SABMiller Analyze Their Poverty Footprints

BY Ariel SchwartzMon Apr 11, 2011

Carbon and water footprint measurements have become almost commonplace among large corporations. But these measurements only tell part of the story. The piece where a corporation mows down an entire village in the developing world to make way for a wind farm is rarely mentioned. Enter Oxfam's Poverty Footprint. READ»

SOCIAL RESPONSIBILITY | Comment

PepsiCo to Coke: Our 100% PlantBottle Is 70% Plantier Than Your PlantBottle

BY Ariel SchwartzTue Mar 15, 2011

Coca-Cola made headlines in 2009 when it introduced the PlantBottle, a beverage bottle made from 30% plant-based materials. The company's ultimate goal has been to make a 100% plant-based bottle--but now PepsiCo has beaten it to the punch.READ»

HEINZ | Comment

Heinz Ketchup Goes Green With Coca-Cola's Plant-Based Bottle

BY Ariel SchwartzThu Feb 24, 2011

Heinz's ketchup bottles haven't changed at all since plastic was first used for the iconic containers in 1983. Now the bottles are set to get a green makeover, courtesy of Coca-Cola.READ»

COKE | Comment

The Secret Coke Recipe on "This American Life?" My Dad Found That

BY Chuck SalterTue Feb 15, 2011

Ira Glass and crew have caused quite a stir with a radio show in which they rediscover what may have been an early formula for Coca-Cola. The one my father, Charles Salter, found in 1979.READ»

INNOVATION | Comment

Super Bowl Ad Stories: How a 12-Year-Old Rescued This Coke Ad

BY David ZaxFri Feb 4, 2011

Coke loved the spot idea from Hal Curtis, a creative director at Wieden+Kennedy. Just one problem: They hated the ending.READ»

INNOVATION | Comment

How Spindrift Makes Natural Sodas Without High Fructose Corn Syrup (It's Harder Than You Think)

BY Dan MorrellSun Jan 9, 2011

Sugary drinks are a real problem, but alternatives are hard to make.READ»

MOBILE ADVERTISING | Comment

What Google Goggles Will Do for the Ad Industry

BY Addy DugdaleTue Nov 16, 2010

Unsure about what the future of mobile advertising holds? Google and Junaio show just what may be lying in store for consumers.READ»

CONVERSE | Comment

Converse: I'm With the Brand

BY Austin CarrThu Oct 7, 2010

The shoe already worn by rock royalty is opening its own recording studio and hosting unsigned artists. But brands are a long way from replacing record labels. READ»

PLANTBOTTLE | Comment

Coca-Cola's Green Bottle, One Year On

BY Ariel SchwartzThu Sep 16, 2010

It's been over a year since Coca-Cola introduced the PlantBottle, up to 30% of which is made from plant-based materials. So was it just a marketing ploy?READ»

COLD DRINKS | Comment

Coke's Freestyle Machines Ready to Rock Tongues With 104 Flavors

BY Kit EatonMon May 10, 2010

Coca-Cola is about to light the rocket beneath a project that may, with luck, slightly reinvent the brand for the 21st Century: It's ready to take its amazing Freestyle drinks makers mainstream, with 104 user-controlled ...READ»

BPA | Comment

Coca-Cola Faces Anger From Shareholders About Use of BPA in Cans [UPDATE]

BY Dan NosowitzTue Apr 20, 2010

Did you know Coke uses BPA, the dreaded leaching chemical, in cans of soda? Neither did I, and Coke's shareholders aren't happy about the situation.READ»