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David Butler
AIGA   |  Comment

Coke's David Butler: "Design's Preciousness Often Gets in the Way"

Don't worry about little things like typefaces, says Coke's VP of global design: Think bigger.READ»

coke

Coke Takes Lead in Sustainable Cola Wars With 100% HFC-Free Vending Machines

Coke has officially taken the lead in the ongoing sustainable cola wars with a pledge to cut hydrofluorocarbon (HFC), a potent greenhouse gas, from all vending machines and coolers by 2015. Pepsi, your move.READ»

coke

Coke Tries to Sell Coke Zero to You and Your Doppelganger

Ever wondered if there's someone out there right now who looks like you, and who just happens to be drinking a Coke? Well...no, neither have I. But Coke is dipping its toe into social network and face recognition tech to tell you this ...READ»

FreestyleFountain

Inside Coke's "Freestyle" Soda Fountain

The new-fangled touchscreen gizmo has more in common with medical devices than with traditional soda fountains.READ»

Coke's Master of Design Meets the Porsche Panamera

Coke's Master of Design Meets the Porsche Panamera

Who better to test drive the 2010 Porsche Panamera than David Butler, the designer of Coca-Cola's 100-flavor video vending machine and the cover profile in our 2009 Masters of Design issue? The thing you'll notice immediately when ...READ»

fridge
TRUCOST   |  Comment

Food and Beverage Companies Need to Cut Carbon Emissions, or Else

Trucost, an environmental data provider, released a report revealing the greenhouse gas emissions and carbon footprints of S&P 500 companies in a number of sectors with the intention of helping said companies prepare for the ...READ»

Electronic Mugen Beer, Coke and Soda Can Pull Keychain

Electronic Mugen Beer, Coke and Soda Can Pull Keychain Open up Beer, Coke and Soda again again and again. Get and feel the moment when you open up the can, fizzling cool sounds endlessly, yeah!!!READ»

vio
VIO   |  2 comments

Coca-Cola's Bringing Fizzy Milk to the Masses

For those of you who don't like the taste of flat milk, Coca-Cola is coming to the rescue with Vio, a concoction made of skim milk mixed with sparkling water, fruit flavoring, and cane sugar. It sounds slightly nauseating, but Coke ...READ»

coca-cola-freestyle5

Coca-Cola's 100-Flavor Interactive Freestyle Soda Fountain in Action [video]

Ever had one of those moments where all you wanted was a Diet Black Cherry Vanilla Coke, but all the fountain could offer you was regular old diet? Coca-Cola is doing away with that problem by introducing a new beverage dispenser. ...READ»

cannes lions, advertising

Cannes, Day Two: Digital Finally Gets Some Respect

At a festival built on traditional advertising, interactive finally gets invited to the party.READ»

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