Charlotte Jarvis is sending synthetic DNA-contaminated apples to geneticists all over the world to decode. If they’re feeling biblical, they’re also invited to eat them.

The Nike+ FuelBand is a rare gadget icon. While not nearly as popular or well-known as the iPhone v1, its LED-infused dot matrix display can draw a crowd in the exact same way. Really. I’m almost too shy to check my FuelBand in a small space, knowing someone will inevitably ask me about it.

196 countries. 350,000 sites. 2,000,000 links. 1 giant picture.

Brian Boylan, chariman at Wolff Olins, discusses and defends his firm’s branding campaign.

This conceptual short is as full of brilliant ideas as it is frightening ones. Where do we draw the line between real life and augmented life?

What a cute wittle double decker plane!