Brands should spend less time pitching and more time engaging, less time fidgeting and more time embracing new ways to expand and outmaneuver expectation. Here, for the first time, brand identity expert David Brier shares a story of one brand that did.READ»
Chocolate lovers, rejoice. A research team led by scientists at Mars
Inc., the U.S. Department of Agriculture--Agricultural Research
Service (USDA-ARS), and IBM this week sequenced the genome of the cacao tree. Best of all, the ...READ»
Only a month after Cadbury announced its plan to buy fair-trade cocoa from Ghana, rival candy giant Mars has promised to source all chocolate products from sustainable suppliers by 2020. The move, which means the company will only buy ...READ»
Out of six official fair-trade towns in the whole United States, two are one town away from me--Amherst, Massachusetts and Northampton, Massachusetts (I live in the town between them, Hadley--which, small as it is, has at least five ...READ»
