Brands should spend less time pitching and more time engaging, less time fidgeting and more time embracing new ways to expand and outmaneuver expectation. Here, for the first time, brand identity expert David Brier shares a story of one brand that did.
Chocolate lovers, rejoice. A research team led by scientists at Mars
Inc., the U.S. Department of Agriculture—Agricultural Research
Service (USDA-ARS), and IBM this week sequenced the genome of the cacao tree. Best of all, the whole genome sequence is being released in the public domain, so companies can't patent cacao strains a la Big Corn.