As part of Twitter's megadeal with Starcom MediaVest Group, announced earlier this week, Starcom clients such as Procter & Gamble, Coke, and Walmart will get exclusive first access to an in-tweet survey feature.
B2C brands, because they have a history of engagement with mass markets, tend to be far ahead of B2B companies when it comes to social media. Lessons from Coca Cola and Bravo, who are leading the way among consumer brands in social media.
When it became apparent to us that there was an unnamed but growing ad hoc alliance of women executives, activists, and philanthropists working to remake global society, we quickly concluded that this effort needed to be brought out from the shadows.
In an attempt help polar bears, Coca-Cola found that messing with your packaging can change the way people experience your products. If you're responsible for a brand, make sure you do a good bit of thinking about sensation transference when you design your product and your packaging. It might affect your sales a lot more than you think.
Curtis "50 Cent" Jackson is in a mixing room in Lower Manhattan--but instead of hawking headphones like he's scheduled to do, the Jamaica, Queens-bred rapper is hinting about investing in Spotify and all sorts of other Silicon Valley startups. Looks like G-Unit's getting a VC division.
