coca-cola

Coke Takes Lead in Sustainable Cola Wars With 100% HFC-Free Vending Machines

Coke has officially taken the lead in the ongoing sustainable cola wars with a pledge to cut hydrofluorocarbon (HFC), a potent greenhouse gas, from all vending machines and coolers by 2015. Pepsi, your move.READ»

Coke Tries to Sell Coke Zero to You and Your Doppelganger

Ever wondered if there's someone out there right now who looks like you, and who just happens to be drinking a Coke? Well...no, neither have I. But Coke is dipping its toe into social network and face recognition tech to tell you this ...READ»

Inside Coke's "Freestyle" Soda Fountain

The new-fangled touchscreen gizmo has more in common with medical devices than with traditional soda fountains.READ»

Douwe Egberts' BeMoved Vending Machine Will Make You Jump for Joy ... for Coffee

Watch out, Starbucks (and Starbucks VIA). Douwe Egberts, the market leader in tea and coffee, has unveiled its conceptual BeMoved vending machine, which promises to elevate human-coffee interaction "to a higher level." Literally. As ...READ»

Hopenhagen: Turning the World's Attention to the Cop15 Summit

This December, a group of global leaders from 192 countries will converge in Copenhagen for the United Nations Climate Change Conference (COP15), one of the most critical environmental summits in recent history. But as the U.N. ...READ»

• Designers Accord Case Studies

Coke's Master of Design Meets the Porsche Panamera

Who better to test drive the 2010 Porsche Panamera than David Butler, the designer of Coca-Cola's 100-flavor video vending machine and the cover profile in our 2009 Masters of Design issue? The thing you'll notice immediately when ...READ»

• Masters of Design 2009 - David Butler

Don't Let Your Product Get Booed

Every night from June to August, we watched as town hall meetings erupted into screaming matches. On September 9, South Carolina Republican Rep. Joe Wilson yelled "You lie!” at President Obama during his speech to a joint session ...READ»

How to Film a Coca-Cola Volcano

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Food and Beverage Companies Need to Cut Carbon Emissions, or Else

Trucost, an environmental data provider, released a report revealing the greenhouse gas emissions and carbon footprints of S&P 500 companies in a number of sectors with the intention of helping said companies prepare for the ...READ»

Coca-Cola's Bringing Fizzy Milk to the Masses

For those of you who don't like the taste of flat milk, Coca-Cola is coming to the rescue with Vio, a concoction made of skim milk mixed with sparkling water, fruit flavoring, and cane sugar. It sounds slightly nauseating, but Coke ...READ»

The Secret Design History of 12 Famous Brands

Graphic designers, authors, and Internet instigators Armin Vit and Bryony Gomez-Palacio have released a new book, "Graphic Design Referenced." The highly-visual guide highlights the industry's technical terms, historical moments, and influential practitioners with over 2,000 projects. We asked Vit and Gomez-Palacio to dig out the 12 juiciest stories about our favorite brands. Enjoy!READ»

The Sustainable Cola Wars March On With Coke's "Commitment 2020" Plan

The green cola wars began in March, when both Pepsi and Coke made good on their plans to remove toxic hydrofluorocarbons (HFCs) from their vending machines. Now the wars continue as Coke attempts to best Pepsi in overall ...READ»

Burberry and the Next Big Brands to Come From the East

The plaid giant's significant expansion in Singapore signals the winning strategy for becoming a global brand: Woo Asian customers first.READ»

Coca-Cola's 100-Flavor Interactive Freestyle Soda Fountain in Action [video]

Ever had one of those moments where all you wanted was a Diet Black Cherry Vanilla Coke, but all the fountain could offer you was regular old diet? Coca-Cola is doing away with that problem by introducing a new beverage dispenser. ...READ»

Naked Juice Brings PET Bottles to the Mainstream

Mainstream beverage distributors haven't managed to muster up the energy to produce 100% post-consumer recycled plastic bottles--until now. Naked Juice became the first nationally distributed brand to use PET (polyethylene ...READ»

Three Lessons in "Rational" Prices Raising Ethical Questions

1. Mets Play Hardball More than any other major-league baseball team, the New York Mets have tinkered with variable ticket prices that fluctuate in tandem with "platinum" game times (say, summer weekends) and ...READ»

• Why Your Gut Is More Ethical Than Your Brain

More Creative Shops Are Commercializing Their Own Product Lines

With major advertisers cutting costs, creative shops are increasingly commercializing their own product ideas.READ»

Coca-Cola Japan Sells Easy-Crush Water Bottles to Save Plastic, But Is It Greenwashing?

Good for more than just illusory feats of strength, Coca-Cola Japan's new 520ml I LOHAS mineral water bottles can be easily crushed into a 12 gram piece of plastic--that's 40% less plastic than similar PET bottles. ...READ»

Hara Software Helps Large Organizations Make Small Footprints

The 25-person start-up Hara Software, which came out of stealth mode yesterday after 18 months, is a hot commodity. Their software can track not only the carbon footprint for a large corporation, but monitor a business' entire ...READ»

Latest Cola Wars Skirmish: Battle for the Greenest Vending Machines

Vending machine purchases often elicit feelings of guilt about the sugar and fat contents of soda and candy, but rarely about the greenhouse gas emissions of the machine itself. Soda vendors know, though, that their machines use ...READ»

iFive: Apple's New iPhone and Chicago's Spire Are Rising and Google's Old Wonder Boy Is Falling in Today's Innovation News

While you slept, innovation brushed up his resume and begged Google CEO Eric Schmidt to let him come home. Here's today's top innovation news: Next-gen iPhone rumors abound. Video camera, faster Net, can act as a DVR remote. ...READ»

Blend Categories To Create New Ones

Yesterday I began my review of EnlightenNext magazine and its conscious evolution from a newsletter to a mainstream, glossy publication. EnlightenNext is packed with in-depth articles ranging from business and politics to spirituality ...READ»

19 of the Best Super Bowl Commercials, Plus 1 That Won't Even Air

Everyone knows that if your team isn't in the Super Bowl, the biggest (perhaps only) reason to watch are the commercials. Some companies have decided to leak their own Super Bowl spots online so ad geeks have something to drool over ...READ»

Fast Talk: Clean, Healthy Food

How seven execs are making the food supply cleaner, greener, and healthier. “We are effectively a hydration company, so it’s a business risk for us if water is not readily available. Right now, 84% of the water we use to ...READ»