coca-cola

Coke Discovers The Hard Way That People Can Taste Color

In an attempt help polar bears, Coca-Cola found that messing with your packaging can change the way people experience your products. If you're responsible for a brand, make sure you do a good bit of thinking about sensation transference when you design your product and your packaging. It might affect your sales a lot more than you think.READ»

Coca-Cola, Nexus Interactive Arts Unveil Digital Waterfall In Ecuador

The soft drink giant teams up with a top production studio to create an immersive experience so vivid you can practically taste it.READ»

Subway's $5 Footlong Guy Thinks Fresh On Herman Cain's 9-9-9 Branding

Herman Cain's 9-9-9 plan is is the legislative equivalent of Subway's $5 footlong campaign or Domino's 5-5-5 deal. It's sharply marketed to the fast food nation (just don't look too close at what's inside). READ»

Check This Out: The New Coke 5!

From lightbulbs to iPhones, tech has a history of being produced with planned obsolescence. And our children will never know the alternative.READ»

Wieden + Kennedy Tech Incubator Picks Its Startup Class of 2011

Wieden bakes major brands and the Portland tech community into a fresh PIE.READ»

For 125th Anniversary, Coke Spills Onto iPad, Luxury Coffee Table Book [Video]

We all know the people who collect Coke everything--shirts, fridge magnets, art. The company has a remarkable history of iconic ads. And now the ultimate Coke fiend can own that rich history in an app and a gorgeous book that goes for $650--or roughly the cost of 464 twenty-ouncers.READ»

WomenCorporateDirectors First Ever Global Institute: It's Just Good Business

Providing a forum for women directors to engage with each other over leading governance issues, WomenCorporateDirectors (WCD) Global Institute will convene in New York City for the first time ever this coming week. WCD is a global organization of over 1,000 women directors representing 1,200 companies from 32 chapters around the world.READ»

More Green Fatigue?

How does corporate America celebrate Earth Day? The answer, it seems, is take out an advertisement in the pages of The New York Times. READ»

Why Coca-Cola Isn't Ditching BPA

Coca-Cola has asserted its position on BPA so many times that it may be fearful of what will happen if it reverses. And it's true, basically admitting they've been poisoning us all these years might not go over so well. But that still won't make it any less true. READ»

Why GE, Coca-Cola, and IBM Are Getting Into The Water Business

Water is becoming a high-stakes business where there's money to be made everywhere you look -- from greasy wool to microchips. | Illustration by Brock DavisREAD»

• Water World
• Transforming Sustainable Energy in Afghanistan

PepsiCo to Coke: Our 100% PlantBottle Is 70% Plantier Than Your PlantBottle

Coca-Cola made headlines in 2009 when it introduced the PlantBottle, a beverage bottle made from 30% plant-based materials. The company's ultimate goal has been to make a 100% plant-based bottle--but now PepsiCo has beaten it to the punch.READ»

Heinz Ketchup Goes Green With Coca-Cola's Plant-Based Bottle

Heinz's ketchup bottles haven't changed at all since plastic was first used for the iconic containers in 1983. Now the bottles are set to get a green makeover, courtesy of Coca-Cola.READ»

The Secret Coke Recipe on "This American Life?" My Dad Found That

Ira Glass and crew have caused quite a stir with a radio show in which they rediscover what may have been an early formula for Coca-Cola. The one my father, Charles Salter, found in 1979.READ»

Why Coca-Cola Fell Short on a Key Sustainability Goal

Coca-Cola missed out on its goal of returning all water used in manufacturing processes to the environment at a level that supports aquatic life by the end of 2010. What happened?READ»

50 Cent's New Vitamin Water: 3-D Sunglasses

Rapper 50 Cent made a cool $100 million from his ownership stake in Vitamin Water. Will his investment in 3D glasses-maker Gunnar Optiks prove just as lucrative? READ»

Portrait of the Rapper as a Young Marketer: How K'naan Delivered on Coca-Cola's $300 Million Bet

Coca-Cola bet that an unknown Somali rapper could support its biggest marketing campaign ever. The company was right, and it may have launched a new star. Or not.READ»

• Two Versions of "Wavin' Flag"

Two Versions of K'naan's "Wavin' Flag"

K'naan rewrote the lyrics of his anthemic single for Coca-Cola to reflect the brand's happy image.READ»

• Waving the Flag

A World of Possibilities: How Coke Joined Forces With James Cameron

Emmanuel Seuge, Director of Worldwide Sports and Entertainment Marketing at Coca-Cola, recounts his meeting with James Cameron and getting a look at early footage of "Avatar"--and the partnership that resulted.READ»

Coca-Cola, Del Monte, Kraft Score Failing Grades in Safe Packaging Report

As a report from As You Sow and Green Century Capital Management shows, plenty of major companies are ignoring the hazards (breast cancer, early puberty) posed by BPA.READ»