CMO | Fast Company

Bridging The Gap Between The CMO And CIO

BY Michael ScissonsTue Jan 24, 2012

As marketing and technology converge, organizations that are set up for success will be those where the Chief Marketing Officer and Chief Information Officer work in close proximity to mitigate risk, manage data responsibly, and ensure effective deployment of content.READ»

LEADERSHIP | Comment

A CEO’s Guide To Social Media In 2012

BY Michael ScissonsThu Dec 15, 2011

Syncapse CEO Michael Scissons answers the four questions that crop up again and again when corporate executives struggle to map out their social media strategies.READ»

LEADERSHIP | Comment

Four Things Zuckerberg Should Tell Marketers...And One He Wouldn't

BY Nathaniel PerezTue Aug 23, 2011

Many brands clearly have to rethink how they're marketing on Facebook. As brands have grown their social audiences and slowly learned to measure their value, they now face a tougher task, which is to focus on their ability to retain and interest. Many brands are clearly having a hard time doing this. When using Facebook to market your brand, think "WWZD?". READ»

LEADERSHIP | Comment

Want To Be A CMO? The Career Path May Surprise You

BY Adrian OttFri Feb 25, 2011

Think that being a wizard at developing splashy ads, branding, and social media campaigns generates an automatic ticket to become the next CMO or VP of Marketing? Think again.READ»

MARKETING | Comment

The CMO Balancing Act: Embracing Creative and Analytics in Equal Measure

BY Steve KerhoMon May 24, 2010

With an average CMO tenure of 21 months – and growing shorter –incumbent congressmen have a better chance of keeping their jobs than the average CMO. CMOs in the past were typically lumped into one of two categories: creative or numbers people. This is an antiquated notion that is best left behind. Relevant CMOs needs to be equally at home and adept in both the creative and analytics arenas. READ»

JEFFREY HAYZLETT | Comment

How Kodak's Jeff Hayzlett Put the Chief in Chief Marketing Officer

BY Drew NeisserMon May 24, 2010

Seven Tips for Leading Marketing InnovationREAD»

COLLABORATION | Comment

Making Social Local at SXSW

BY Jackie YeaneyTue Mar 30, 2010

CMO perspective on SxSWREAD»

PE | Comment

Private Equity Firms Overlook Some Basics – Parts II and III

BY Alder CrockerWed Nov 5, 2008

If, on average, only 30% of companies bought or invested in by private equity firms achieve the success the PE company envisioned when the investment was made, one has to wonder why those firms spend little or no time and effort ...READ»

PE | Comment

Who Gets “It?” Private Equity Firms Overlook Some Basics - Part I

BY Alder CrockerTue Nov 4, 2008

Buying or investing in a range of strategically similar companies, and then combining IT and back office operations, is a common practice for private equity firms to reduce overall costs of ownership and wring out more cash flow ...READ»