It was the kind of headline brand managers don’t want to see. Yet there it was on the morning of Earth Day, above the fold in the New York Times: "As Consumers Cut Spending, ‘Green Products’ Lose Allure."The article used the ...READ»
SunChips let negative press derail its biodegradable bag. A new study examines the best ways to pitch people products that are good for the planet.READ»
The amount of detergents, solvents, and smelly kitchen-cleaners found on supermarket shelves is mind-boggling. Someday soon, though, these toxic agents of cleanliness could become relics of the past. Scientists at Purdue University ...READ»
