Shaquille O'Neal posed as a statue in Harvard Square for almost an hour last week, mobbed by adoring fans. How did it all begin? With a simple tweet.READ»
Are not who you might expect. No LeBron or Dwight. No Melo or Kobe. We rank the brains--the right-brain superstars--behind the teams, venues, and deals that are, yes, changing the game. READ»