My mother-in-law recently reorganized my whole apartment while I was away on a business trip. This kind of thing would make most men pop a vein, but the truth is, she improved things 1000%. The only problem? She filled our bathroom with the same old wicker-and-beige housewares that have been making men cringe since time immemorial. But what else was she supposed to do, with no other options? Well, if I'd had a magic wand and an expense account, I'd have directed her to Vipp's new line of manly-man kitchen and bath furnishings. Look at all that matte black and chrome: RAR.
Replenish CEO Jason Foster was working in finance when he had an epiphany while using a spray starch to iron his shirt. It was an awfully big bottle, and he wondered why he hadn't seen a large household products company produce a smart concentrate-based system. But then he realized the truth: It isn't good business sense. "Companies make money on a product that's 99% water," he says. "A big company like that can't change." Foster set out on a quest to manufacture both a reusable bottle and a concentrate that could change business and help the planet.
The amount of detergents, solvents, and smelly kitchen-cleaners found on supermarket shelves is mind-boggling. Someday soon, though, these toxic agents of cleanliness could become relics of the past. Scientists at Purdue University have developed a Teflon-like coating for plastics, glass, and other materials that can be cleaned with water—no brand-name sprays or wipes required.