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clara shih

Clara Shih, founder of Hearsay Labs

Clara Shih wrote the book on social media marketing -- and now it's used as a textbook at Harvard Business School. Released last April, "The Facebook Era" is the bible for businesses wanting to increase their sales and consumer base through social networks.READ»

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The Facebook Era

What seems like eons ago (but in reality was a few months ago), I interviewed Clara Shih, the author of The Facebook Era and the creator of the Facebook application, Faceconnector (formerly Faceforce), which helps people connect with their Salesforce contacts on Facebook to build better relationships with customers, influencers and people who happen to like you!READ»