C.K. Prahalad

The Fortune At The Bottom Of The Pyramid

How do developing countries provide a new market for companies? Is it really possible to do very well by doing good? We continue our Leadership Hall of Fame series, a year-long look at the top business books and authors in recent history, with an excerpt from "The Fortune at the Bottom of the Pyramid" (2004) by the late C.K. Prahalad.READ»

Remembering C.K. Prahalad

The author of "The Fortune at the Bottom of the Pyramid" who passed away earlier in the month was influential in transforming Ravi Sawhney's design practice.READ»

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C.K. Prahalad and The Meaning of Life

The passing of leadership and innovation guru C.K. Prahalad leaves us wondering; "how can I broaden my company's impact on the world?"READ»

C.K. Prahalad: How do you think about sustainability?

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C.K. Prahalad on How Corporations Capitalize on Innovation at the Bottom of the Pyramid

C.K. Prahalad, author of The Fortune at the Bottom of the Pyramid, chronicles the evolution of corporate social responsibility, or CSR, from hands-off projects which were primarily for publicity to innovative experiments that lead to ...READ»

Tata, Maker of the $2,000 Car, to Build $8,000 Apartments

Tata Motors, India's largest automobile company, has unveiled plans to build what might be the world's cheapest high-rise apartments--ranging in price from $7,800 to $13,400. The company is already famous for it's $2,000 ...READ»