At the big RIO+20 conference, world leaders will talk about how to solve issues caused by global poverty. But the real solutions lie in the hands of business leaders who can find a way to tap into the enormous market.
How do developing countries provide a new market for companies? Is it really possible to do very well by doing good? We continue our Leadership Hall of Fame series, a year-long look at the top business books and authors in recent history, with an excerpt from "The Fortune at the Bottom of the Pyramid" (2004) by the late C.K. Prahalad.
C.K. Prahalad, author of The Fortune at the Bottom of the Pyramid, chronicles the evolution of corporate social responsibility, or CSR, from hands-off projects which were primarily for publicity to innovative experiments that lead to novel (and profitable) products.