How is a blue ocean different from the usual business market? We continue our Leadership Hall of Fame series, a year-long look at the top business books and authors, with an excerpt from "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne.
In this excerpt from their new book, "As One: Individual Action, Collective Power," authors Mehrdad Baghai and James Quigley examine the artistry and teamwork of Cirque du Soleil. Cirque calls auditions treasure hunting because you never know what kind of talent you'll find.
Whenever I talk to an HR audience, there's someone at the event who wants to talk about an article we published in Fast Company back in 2005. The essay, designed to stir up discussion, was titled "Why We Hate HR"—and it's left a mark.
Reebok's Katrin Ley developed a new trapeze-based fitness routine with Cirque du Soleil called Jukari Fit to Fly and launched it, along with two new related apparel lines, in 14 cities around the world this past spring.