A couple of recent d-school grads have designed some of the most hideous packaging we’ve ever seen. That’s a good thing. So good, in fact, it could even save people’s lives.
Plain Cigarette Packaging, by Jennifer Noon and Sarah Shaw, late of Loughborough University in the U.K., is a design concept that turns sexy cigarette packs into disgusting, fumbly, puke-brown boxes. The idea: to discourage smoking by turning the actual act of reaching for a cigarette into a visceral reminder of smoking's effects.
It goes without saying that the tobacco industry is great at branding its products. To hear anti-smoking crusaders tell it, that’s a public health problem. Now, the U.K. might adopt a policy that would ask cigarette companies to toss their sexy packaging in favor of plain-jane design. The hope: Stamp out smoking’s appeal, once and for all.
It's a tough week for cigarette companies looking to recruit the next generation of smokers. Cigarette companies can no longer lure the young with claims of "light," "mild," "medium," or "low." And candy-flavored cigarettes have officially been banned as part of the larger Family Smoking Prevention and Control Act.