At an event in Ohio recently, Chrysler CEO Sergio Marchionne and Wieden + Kennedy’s John Jay talked about the impact of the "Imported From Detroit" campaign on the fortunes of the automaker over the past two years.
Just because you’re wearing your seat belt and have airbags doesn’t mean your car is safe. Turns out, it’s very likely filled with toxic chemicals. Find out which are the best and worst.
Just because you’re wearing your seatbelt and have airbags doesn’t mean your car is safe. Turns out, it’s very likely filled with toxic chemicals. Find out which are the best and worst…
In January, the European Union's Emissions Trading System--the largest carbon market for greenhouse gases--plans to forcefully enroll any airline that stops in Europe.
If you tell your kid it’s important to wash her hands before meals but you don’t wash your own, you’re really saying it’s not important. Say “Always tell the truth” and then tell one lie, and you’re saying “Sometimes tell a lie.” Say drugs are bad, then smoke a little weed out on the fire escape and, well, guess what? It’s what you do, not what you say. And that’s as true for companies as it is for parents.
In the latest installment of Butterfly Effect, we examine Google's autonomous vehicles, seemingly a vision of the future--they'll potentially make commuting a dream and maybe even help kill the Big Three. But for those same reasons, it has the potential to set us back by revitalizing suburbs and damaging the economy. Here's how.
Chrysler is investing in yet another alternative technology when electric vehicles have car companies, charge-station manufacturers, and even the government on their side. It's hedging its bets.
What impact can an ad really have? Can it actually make a city feel better about itself? The answer this morning seems to be yes, thanks to Chrysler and Wieden + Kennedy.
There's a game called the Waiting Game that works like this: you sit on the sidelines, waiting for everyone else to go first. And then you skip a turn. Or a hundred turns. And before you know it, the game's over. Everyone else is moving ahead and getting to the finish line, and you're still waiting. Wait a minute, this game kind of sucks now that I think about it.
