By 2015 mobile marketing will nearly double, to become a $55 billion industry. Much of that will be spent around the winter holidays. So analyzing taps and swipes is now a year-round, full-throttle affair.
'Twas the week before Christmas and enterprise-wide/Not a creature was stirring, our bandwidth was fried/We’d been synergized, leveraged, geographically dispersed/Right-sized, incentivized, and engineered in reverse... Click through for more of our C-suite twist on "The Night Before Christmas"--and a holiday plea for a jargon-free workplace.
Netflix recently commissioned a new season of Arrested Development, making the dreams of millions of fans come true and giving their brand a much-needed PR boost. It got me to thinking--dare I say dreaming--about what other brands could do to make dreams a reality for the rest of us.