A new series of commercials from Mickey D's features the owners of massive industrial farms talking about their crops, which eventually end up in your Happy Meal (after passing through several middlemen). Are the Golden Arches trying to convince you they're part of the slow food movement?
Covering Willie Nelson, the Yeah Yeah Yeah's singer helps raise funds and awareness for Chipotle's campaign to save the small American farmer--so they can buy more ingredients from them.
In this charming music video from Chipotle, Willie sings about going "back to the start" of American farming, before animals were pumped with antibiotics and kept in factories.
Even the most anti-fast foodies will admit that Mexi-chain Chipotle's been making strides in supporting responsible food production, using local purveyors, and championing a new sustainable store design. A campaign to reintroduce itself to its eaters features a gorgeous new stop-motion ad by London-based Johnny Kelly that shows how Chipotle eschews the icky practices of factory farming. Michael Pollan would surely approve.
Integrity isn't the first word that comes to mind when you think of burritos. Chipotle is out to change that with a new marketing overhaul, Food with Integrity. Though they won't be tampering with the tasty (and caloric)
burrito recipe, they hope to alter the way American think about fast food and fast food advertising.
Looking for some grass-fed beef on the quick? Chipotle has you covered. Steve Ells, the fast food chain's CEO, has long touted his commitment to selling sustainable meat from places like Niman Ranch. But does it make a difference to customers?
Ells explains his reasoning in an interview with SmartPlanet:
