Chipotle is introducing Farmed & Dangerous, a satirical TV series about industrial farming. The burrito chain's content recipe: Go heavy on the brand values, light on the product placement. And don't let it suck.
A new series of commercials from Mickey D's features the owners of massive industrial farms talking about their crops, which eventually end up in your Happy Meal (after passing through several middlemen). Are the Golden Arches trying to convince you they're part of the slow food movement?
Even the most anti-fast foodies will admit that Mexi-chain Chipotle's been making strides in supporting responsible food production, using local purveyors, and championing a new sustainable store design. A campaign to reintroduce itself to its eaters features a gorgeous new stop-motion ad by London-based Johnny Kelly that shows how Chipotle eschews the icky practices of factory farming. Michael Pollan would surely approve.