It came toward the end of about an hour of conversation, but it was possibly the best quote I've ever gotten in an interview. We had exhausted a wide range of subjects, and to wrap things up, I said, "So, ultimately, what do you hope to accomplish?"
After a couple of platitudes about serving great food at low prices, Jim Adams, executive marketing director of Chipotle Mexican Grill, replied: "You know, there's no excuse to serve crap. There just isn't any. And too many places serve crap."