Chip Heath

Why Emotion, Not Knowledge, Is the Catalyst for Change

Forget dry statistics, say Dan Heath and Chip Heath. Real change comes from real feelings.READ»

How Do You Make Your Business Ideas Concrete? Look to Hamburger Helper

What can a Kleiner Perkins VC pitch, and Hamburger Helper from General Mills, tell you about how to make your ideas tangible and real? We continue our Leadership Hall of Fame series, a year-long look at the top business books and authors, with an excerpt from "Made to Stick" (2007) by Fast Company columnists Dan and Chip Heath. READ»

What CSR and Nonprofit Leaders Are Reading - Part III

While you choose your holiday gifts, and also plan for some personal reading time, you might be interested in book recommendations from CSR and nonprofit leaders.READ»

Made to Stick: The Birth of a Sticky Idea

After seeing a strikingly effective ad campaign, Dan Heath and Chip Heath wonder whether sodas will be the next cigarettes.READ»

• Quiz: Ad Agency or Indie Band?

Switch: Don't Solve Problems--Copy Success

An exclusive book excerpt by Fast Company columnists Chip Heath and Dan Heath, best-selling authors of Made to Stick.READ»

Making Nice: The Stops and Starts of Advertising for a Cause

The stops and starts of pausing for a causeREAD»

• Made To Stick: An Arms Race of Goodness

The Gripping Statistic: How to Make Your Data Matter

We're awash in data. Here's how to make yours matter.READ»

• How Comedians Clarify Brain-Fuzzing Stats

Three Secrets to Make a Message Go Viral

The police have issued this warning: "If you are driving after dark and see an oncoming car with no headlights on, DO NOT FLASH YOUR LIGHTS AT THEM!" Why? Because the no-headlights car is being driven by a gang member, and as part ...READ»

• Three Successful Viral Marketing Campaigns
• The Made to Stick Page

How Setting Modest Goals Can Lead Toward Success

1. Debt Snowball Financial struggles often feel insurmountable: Will I ever be able to retire if I can't get out of debt? Personal-finance guru Dave Ramsey recommends making a "debt snowball" by combining small amounts of money ...READ»

• Made to Stick: Time to Aim Lower

Set Smaller Goals, Get Bigger Results

Why tough circumstances call for smaller goals.READ»

• The Comeback Trail

Why Incentives Are Irresistible, Effective, and Likely to Backfire

Ken O'Brien was an NFL quarterback in the 1980s and 1990s. Early in his career, he threw a lot of interceptions, so one clever team lawyer wrote a clause into O'Brien's contract penalizing him for each one he threw. The incentive ...READ»

• Incentive Clauses Gone Bad
• CEOs Who Risk Big for Big Paydays

Dirty Marketing Campaigns

How marketers create disgust and embarrassment -- and why we shouldn't put up with it.READ»

• Modern, Manufactured Marketing Stigmas
• Making French Rabbit's New Eco-Smart Wine Bottle