Chip Heath

TRIDENT | 2 comments

Making Nice: The Stops and Starts of Advertising for a Cause

BY Dan MacsaiThu Oct 1, 2009 at 2:00 PM

The stops and starts of pausing for a causeREAD»

Made To Stick: An Arms Race of Goodness

DAN HEATH | 10 comments

The Gripping Statistic: How to Make Your Data Matter

BY Dan HeathMon Aug 10, 2009 at 11:56 PM

We're awash in data. Here's how to make yours matter.READ»

How Comedians Clarify Brain-Fuzzing Stats

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MADE TO STICK | 30 comments

Three Secrets to Make a Message Go Viral

BY Dan HeathFri May 1, 2009 at 2:00 PM

The police have issued this warning: "If you are driving after dark and see an oncoming car with no headlights on, DO NOT FLASH YOUR LIGHTS AT THEM!" Why? Because the no-headlights car is being driven by a gang member, and as part ...READ»

BLOCKBUSTER VIDEO | 6 comments

How Setting Modest Goals Can Lead Toward Success

BY Dan MacsaiTue Feb 3, 2009 at 5:42 PM

1. Debt Snowball Financial struggles often feel insurmountable: Will I ever be able to retire if I can't get out of debt? Personal-finance guru Dave Ramsey recommends making a "debt snowball" by combining small amounts of money ...READ»

Made to Stick: Time to Aim Lower

MADE TO STICK | 9 comments

Set Smaller Goals, Get Bigger Results

BY Dan HeathTue Feb 3, 2009 at 5:38 PM

Why tough circumstances call for smaller goals.READ»

The Comeback Trail

MADE TO STICK | 14 comments

Why Incentives Are Irresistible, Effective, and Likely to Backfire

BY Dan HeathThu Jan 15, 2009 at 12:15 PM

Ken O'Brien was an NFL quarterback in the 1980s and 1990s. Early in his career, he threw a lot of interceptions, so one clever team lawyer wrote a clause into O'Brien's contract penalizing him for each one he threw. The incentive ...READ»