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Chip and Dan Heath

Don't Fix Problems, Scale Up Success

This article reviews Chip and Dan Heath's "Switch."READ»

Whole Foods Takes a Stand

On Earth Day next week, the natural and organic foods supermarket Whole Foods will stop offering plastic bags to its customers. So how are you expected to carry home your granola, fruit juice, soymilk and edamame? It's down to paper ...READ»

MARKETING   |  Comment

The Friday Mystery

I wanted to do something a little out of the ordinary, so here’s a little mystery for your Friday. Three employees at a company find themselves in an elevator. Each has a different problem that they need solved. They are ...READ»

2 Unexpected Valentine’s Day Ads

BG and I do not celebrate Valentine’s Day. She is vehemently opposed to what she describes as “fake holidays forcing people to buy stupid crap” (gosh, I love that woman). I prefer to say that every day is Valentine’s Day ...READ»