Once an unlikely rival for HP and Apple, Chinese computer maker Lenovo has grown and adapted as quickly as its homeland. Now, with a savvy blend of East and West, it's poised to be China's first global brand.
Lenovo may be unfamiliar to most American consumers, but in China the computer maker is a household brand, as well known and beloved as Apple is here. Maybe more so. Lenovo is ubiquitous in its homeland, with more than 15,000 stores in cities and even the smallest villages. That's almost as many locations as Starbucks has worldwide, nearly twice as many locations as Walmart and roughly 14,700 more stores than Apple has.
For the residents of one neighborhood in Shenzhen, China, the New Balance sneaker is more than a shoe. It's a path to a better life, buying material comforts, education, and even the right to have another child.