Chevy is the latest to ditch Madison Avenue and ask fans to create its Super Bowl ad. Past examples show the move isn't just cost effective--it builds brands' buzz (we have stats!) and helps young careers.READ»
No one can know, with absolute certainty, how electric vehicles' batteries will perform over the long haul. But manufacturers like Chevy, whose Volt hits streets soon, subject their power cells to all manner of torture to find out. READ»
On March 29, Cliff Kuang took GM's much discussed plug-in electric vehicle, the Chevy Volt, for a spin around Manhattan. Scheduled to begin delivery late this year, the car proved to be phenomenally quiet, smooth, and well-engineered. ...READ»
Like everyone else, the design field braced for the fallout from the financial meltdown. At the time, some of us argued that good things could come from a period of constraint and reexamination. The consumer culture of design had ...READ»
Many of our most promising electric cars have parts--or entire assemblies--being built in China. But when it comes to the most important (and most expensive) component, EV companies may turn to American manufacturers. One such ...READ»
Bill Reinert hates the plug-in electric car. He hates ethanol too. And what Bill Reinert hates matters to every car-buying American: he's Toyota's national sales manager and in-house energy sage, and he knows his stuff. But is he too ...READ»
As if bankruptcy wasn't enough, GM has to deal with rapidly multiplying small electric vehicle startups looking to steal attention away from the Volt. The latest competitor is Coda Automotive, a company unveiled Wednesday by Miles ...READ»
Plug-in hybrid (PHEV) sedans, sports cars, and SUVs are fine for everyday consumer use, but what about businesses that require larger vans (i.e. the U.S. Post Office)? Bright Automotive's new "light-use truck" ...READ»
Segway is making its second attempt at a two-wheeled personal transport device--this time, with a little help from General Motors. The two companies will announce at 1 PM EST today that they are working on Project P.U.M.A ...READ»
You might of heard about the list of 1,000 would-be Tesla Roadster owners who had each ponied up tens of thousands of dollars to get their name on a waitlist for the car months ago. Well, those 1,000 people are in luck as of this ...READ»
Tomorrow, California Governator Arnold Schwarzenegger will take the podium to announce Tesla Motors' new family-oriented electric vehicle, as part of a partnership between Tesla and the State of California. The car will be produced ...READ»
Vice Chairman of General Motors [NYSE: GM] Bob Lutz revealed a few uninspiring details about his company's Chevy Volt series of hybrid electric plug-in vehicles today. Speaking to the Seattle Times, Lutz mentioned that the vehicle's ...READ»
