Think of a famous 20th-century logo, and chances are Chermayeff & Geismar designed it: Pan Am, NBC, Chase, Mobil, PBS, National Geographic, Barneys, AX, the Museum of Modern Art. The list goes on ad infinitum. Now, more than 50 years after Yale grads Ivan Chermayeff and Tom Geismar founded their wildly influential branding and graphic design studio in New York, the two partners--along with Sagi Haviv, who became the firm’s third partner in 2007-- are set to release a monograph that covers the principles of identity design, using their own trademarks as case studies.
The fantasy of buying a Slurpee with nothing more than a dramatic wave of your iPhone 5 may be an inevitable future. But like hydrogen cars and hoverboards, electronic wallet technology has a long, long way to go.
Small businesses have the power to get our economy moving again, creating jobs and real growth, but they continue finding credit difficult to come by, or shy away for fear of hidden traps. Congress hopes that the Small Business Jobs Act of 2010 may help, but getting credit remains challenging for small businesses, and those that do find credit often make costly mistakes. Green businesses are no exception to these challenges.
In an excerpt from their book "The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change," authors Jennifer Aaker and Andy Smith consider how Facebook's charitable contests and activism groups may be doing more harm than good.