The end result looks seamless and spontaneous, but how much preparation is really needed to stage a daytime musical right in the middle of a bustling mall during the holidays?
Can TV's Ashton Kutcher, Improv Everywhere's Charlie Todd, tech giant Intel, and random people on the street find the gooey center of viral hilarity? At the very least, we'll laugh and learn while their attempts at this piece of the inspiration-seeking IdeaJam project publicly fails. (But, you know, goes viral anyway.)
