"I won't even say the words 'Charlie Sheen,'" says Ad.ly's Walter Delph, who became the social media startup's new CEO in March after a disastrous partnership. He's been scrubbing tiger blood stains out of his brand ever since.
About 100,000 people have downloaded the social video sharing app in the last few days alone. And cute puppy clips aren't the only draw. With mobile-friendly max clip lengths of 15 seconds, Viddy's part Twitter, part Instagram, all the rage.
"Who is the Charlie Sheen in Your Company," asks Nell Minow, Co-Founder and Editor of The Corporate Library. The moment I read those words, I thought of too many nonprofit boards that tolerate problem board members because it's uncomfortable to "fire" volunteers.
To a certain extent, the reason Charlie Sheen may not be seeking the proper help or may not be getting better is because there are hangers-on close to him who stand to benefit from that decline. Sheen and his coterie of enablers with a business plans aren't the only such instances. If fame is a kind of stock, these are its most famous short-sellers.
He claims so. The weirdest new member of Charlie Sheen's digital entourage is a wedding photographer, paranormal investigator, and accused scam artist who has almost certainly never met the man at all. He seems to have mastered the modern art of shorting celebrity. But is Phillip Daggett-Brunelle #Winning? He responds to Fast Company's questions. And the plot thickens like #TigerBlood.
We can all learn something powerful from Sheen's self-destructive rants. He is standing out from the pack, breaking the mold, and daring to be different. And as a result, he's memorable. He can't be ignored. He doesn't try to please everyone. He’s a category of one.