Charlene Li is the author of "Open Leadership." She's been educating and inspiring the business world to use social technologies since they first emerged. In Part 2, we discuss the persistent issue of how you convince CEOs to use social media and what they can expect from doing it.
Charlene Li is the author of "Open Leadership." She's been educating and inspiring the business world to use social technologies since they first emerged. As we head in to 2011 we discuss the critical role that a CEO or any leader must play if that organization is to profit from social technologies in the future.
Culled from the pages of Fast Company magazine, this year's top creative minds take risks, spur ideas, and represent a masterful force driving nearly every facet of business forward. Meet the 12 most creative minds of 2008.
In the book, Groundswell: Winning in a World Transformed by Social Technologies Charlene Li and Josh Bernoff write about how social media -- blogs, wikis, Facebook -- has impacted the way customer's interact with your brands. These elements of a social phenomenon -- the groundswell -- has created a permanent, long-lasting shift in the way the world works. Most companies see it as a threat. You can see it as an opportunity.
What's the value of social media to the creator? Charlene Li at Forrester has a social media "ladder of participation" that points out the small percentage of people who create content compared to the much greater percentage of people who collect it, or consume it.