The last time you ordered a custom PC online, you finished configuring and wondered: what kind of world do I live in where I can't do this with cereal?
The gods of oat and honey have heeded your cry. MojaMix is an online cereal ...READ»
U.K. supermarket chain Sainsbury's is aggressively trying to cut down on excess packaging with a novel idea: breakfast in a bag. It's not an entirely new concept, niche green cereal brands have long used plastic bags for cereal. ...READ»
A canister arrived for me early this morning. Too large to contain Pringles or tennis balls, it could have been home to a bottle of whiskey. I opened the lid, peeled back the top, peered inside and found... cereal. Customized, hand ...READ»
Marketing schizophrenia can be defined in many ways, but one of the most compelling barometers I've found is an advertiser's consistent creation of short term "campaigns". (And of course, use of the term brand campaign.) ...READ»
Is the concept of the Big Idea dead in advertising? How much has the
internet and Web 2.0 specifically altered the fundamentals of the
industry?
In his 1983 book, On Advertising, master David Ogilvy held forth on the central ...READ»
Cold Stone Creamery may have the highest unit volume in the ice cream category, but its aggressive expansion plan has hit the skids over the past two years. In May, the Scottsdale-based chain, known for its marble-slab mixtures and ...READ»
